You see businesses left and right saying how their Facebook Ad campaign exploded the sales of their products and absolutely skyrocketed their website traffic.
“Damn. I gotta get a piece of that action!”
You’re right! You should get a piece of that action. Businesses that utilize social media for their marketing and reach have seen great results in their efforts and a healthy increase to their bottom line. But how do you get started? What works? Where should you invest your time? Should I do it myself or hire it out?
All good questions. Here, I’ll explain some “Best Practices” that you can use today to help explode your business using social media.
1. Post Consistently
The number one mistake I see businesses make is that they don’t post consistently. Let’s say that you have a great few weeks of posting, you are excited after reading this article, and you actually start to gain some traction! But then you stop. You have too many meetings this week, you’re going on vacation next week. So what do you do?
I recommend the best way to avoid this is to use a few tools. Check out tools like Hootsuite and Buffer. They are automatic schedulers and for most platforms (thanks Instagram…) they can post your photos and videos without you being near a computer.
Customers are frequent users of social media, even if you’re not. If they visit your page after seeing one of your posts and discover that you haven’t made a post for over 2 weeks, they’ll assume that you’re not serious and you’ll miss out on that subscriber, like, or follow.
2. Diversify Your Content
You’re customers are people, not robots. They won’t read all your posts unless you peak their interest. Sooooo how do you do that? Have different kinds of content to appeal to different kinds of people. Don’t put all your eggs in one basket.
Examples: For Twitter, don’t just post stuff your staff is doing that day. Have some quotes, images, videos, different hashtags, and heck- even go Live once in a while!
Some people like to watch videos, some people hate it. Some people are too busy to watch your live stream, for some people that is the only time they actually check out your page!
3. Have a Branded Account
Don’t have a picture of your dog as the profile picture for your business Facebook Page! Use what’s appropriate for the platform. For Instagram, if you’re a restaurant have a pic of your famous dish. For Facebook, have a pic of your logo. Use your own stuff. Don’t post pics of food from Google Images, show off your own talent! Show people a reason to give you their business! After all, whats the point of doing social media if it doesn’t bring you in some sales???
Refine your bio. SOOOO many business make the mistake of not optimizing their bio, and they are losing sales because of it. Without an effective bio, you’re time and money are just as effective spent using radio ads! Yuck!
Here’s a great video for you to learn how to optimize your bio to instantly get more sales.
Bonus: STOP PUSHING PRODUCTS!
When you stop pushing your products or services and start providing VALUE first, you will see your business explode! The whole reason TV is dying is because there are too many commercials and not enough content. Don’t make that same mistake on your social media.
They companies that I have helped grow the fastest agreed to a heavier “Value First” strategy. Depending on your business, that value might be something that makes people laugh, helps people learn how to build their own raised garden, informs people of changes in your industry, etc.
People will naturally want to do business with you if you give them free value first. Take this article as a great example… Many people will leave this article after reading it and start to apply some of the advise I have given them. But a few exceptions will either google my name or click the link leading to my website because they are curious about what I do.
You might not have the time or expertise to do this yourself.
If this sounds like you, I highly recommend working with a marketing agency. The best results come from a combination of you and your expertise of your business and our expertise of how to make the best return on investment for your dollar.
If you’re not sure if working with a team of experts is right for you, perhaps signing up your business for our “Free Business Audit” is more comfortable.
Thank you for reading! I appreciate your time and I hope that you apply what you learned here to help your business EXPLODE!!!
Dick Polipnick, Online Growth Systems
What does it mean to be an entrepreneur?
Some people joke that it means you live with your mom and don’t have a job. Some people imagine two sisters running a lemonade stand on their street corner. Or maybe you imagine Steve Jobs, who dropped out of college to build what is close to becoming the world’s first trillion-dollar company.
No matter what comes to your mind when you think about entrepreneurs, one thing is certain: they are different.
They see the world as it could be, not as it is.
I personally think that the very definition of the word can mean different things, because of the nature of the people it applies to.
For example, when I was 14 years old I worked for my dad’s insurance agency. People called me an entrepreneur. Why? “Look at you! Working away answering the phone so professionally! You are such an entrepreneur!” Does answering the phone make me an entrepreneur? For a 14-year-old? Maybe.
When I was 17 I purchased the business of one of my competitors, and people called me an entrepreneur. They reasoned that anyone who has the business sense to be able to buy-out a competing business must be an entrepreneur.
Finally, when I dropped out of college people called me an entrepreneur. They said, “oh! You’ll be just like Bill Gates! Conquering the world without your degree!”
If you noticed, these examples are very different from each other. Not every 14-year-old kid answering phones grows up to change the world, and not every business owner who has purchased another business had become Henry Ford.
I prefer to think of an analogy that I heard a few years ago. My dad and I took a trip up to the cities from Sauk Centre, MN to interview an old college roommate of his. I was interviewing as many successful people as possible (I still do) to cultivate my mind and ambitions for my future success.
His name was John, and he worked for a large firm that was growing like wildfire. I don’t recall what position he held exactly, but it was C-level and in the accounting department. I started the conversation asking him about entrepreneurship, how his company had grown so much, and how I could be where he was someday, and he gave me an answer that surprised me.
As we see an all time high in the stock market with stocks like Apple reaching new price records, one question lingers in the back of every investor's mind, "What's going to happen to my money when the market goes back down?"
Everyone with a 401k or a retirement account knows that in the blink of an eye your portfolio can go from "private yacht" to "pizza for two!" So what investments can you put your hard earned money in to protect your retirement, your children's inheritance, or your college fund?
We are going to show you the top three safest investments of 2017. (And one of them offers better returns than risky investing too!)
SAFE INVESTMENT #1: Government Bonds
There are two different kinds of bonds: Government and Corporate bonds. Buying a bond is like giving good ol' Uncle Sam a loan from you to him. Both kinds of bonds when purchased promise to pay face value of the bond (what the bond says its worth) on a specific date that is predetermined, while paying a set interest rate along the way.
Bonds usually pay out twice a year to add to your returns, and the country that issues them usually manages them in their own currency. In the United States, the most common bonds are Series EE Bonds. They are a type of savings bond purchased at discount of their face value and accrue a fixed interest rate monthly from the time they are issued. Series EE Bonds mature after 20 years, and the US Treasury guarantees that investors will double their initial investment.
SAFE INVESTMENT #2: Solar Panels
*BEST IN LIST
Depending on where you live (sorry cave dwellers...) solar panels can be a great option for you to have a great return in an investment that is safe from all the downfalls of the economy. For the United States, there is a 30% Federal Tax Incentive to maximize your investment. What?!?! You mean that Uncle Sam will cover almost ONE THIRD of what it costs to invest my own money? The answer: Yes.
Solar panels provide a typical return of doubling your money for people with little incentives, and for people who live in states like Minnesota, they see typical returns of tripling their money within 25 years. States with Net Metering laws (see blue and tan states in picture) have policies in place that force utilities to pay their retail price for overproduced electricity from solar panel investors, giving you and I the chance to own our own small utility company and make a healthy profit. (See Frequently Asked Questions about solar investments here: http://talksolarenergy.com )
Part of what makes solar panels such a safe investment is that they are not effected by the lows of the market, but they benefit from the highs! The price of electricity has historically never gone down since it's invention, and the price for power goes up by almost 4% a year in some regions. Every time the price for energy goes up, solar panels owners make even more money.
Owning a business is a dream many people have some from a young age, middle age or even old age, all looking to start a life where they will grow fast and start reaping benefits.
Three years ago, I was among those finishing college. Every graduate that year was happy to have finished college and eager to find their dream job with a good salary, but my friend Martin had greater ambitions of starting his own small business immediately. Well, most of us would love the same idea but the notion was that it was too early to start thinking about business immediately after college.
However, Martin claimed to have one big problem which was that he didn’t have enough capital to start the business venture despite having a great business plan. He was moving around asking for advice from friends and I am glad I was able to give my piece of advice before we left college. The last time I heard about him, he was sourcing for funds from banks which I am not sure if he succeeded.
We just met in a mall last week and I was eager to know how his business was performing. He told me he got a job and had to postpone his business plan for some time though he was still thinking about it. We talked for a few minutes then he left. I realized that his job had already given him enough capital to start his business but he was still reluctant to do it. After that I did some research on why people fear starting a business and to be honest lack of funds is not actually the most limiting factor. Continue reading below to find out what factors limit people from starting a business and how to overcome them.
Each and every business has different objectives and each uses different approaches to market themselves. Use of posters, flyers, billboards, television advertisements and newspaper adverts has been the way to create awareness and market products for many years. However, with the birth of the internet, marketing has seen drastic growth and many companies have now gone online to create more awareness and drive more sales to grow their business.
The introduction of social media opened new marketing opportunities for many businesses who found the earlier methods complicated and too costly. Many businesses have found success through use of social media. But why? According to Digital in 2017 Global Overview report, there are 3.77 billion global internet users and out of this 2.80 billion are social media users. With these numbers, you can clearly imagine the number of people who can be reached if you use social media as a method of marketing to drive your sales.
Taking into account that social media is still young, there is plenty of room for growth and improvement in the coming years. Using social media may benefit your business in the following ways.
1. It will help create awareness for your Business.
Did you know that 78% of small business have reported to have found new customers while using social media? The power of social media is impressive. People are using social media to find local businesses selling certain products or services and therefore using social media will help people realize that your business exist and you are likely to get new customers contacting you. Moreover, it is important to keep your social media platforms active by continually engaging with customers and posting updates. It has been found out that 63% of customers who search for businesses on social media are likely to use the active ones as they seem more focused. The most successful businesses hire a social media agency to help keep their brand active and have their customers engaged.
If you're like me, then you are absolutely pissed that Littlefinger is not sitting on the Iron Throne by now...
Lets be real. He is easily the best character on Game of Thrones and he is obviously the most clever. So why was Littlefinger killed at the season 7 finale? Here are the Top 3 Mistakes that Lord Baelish made that put him off his game and caused him to lose the Game of Thrones.
Chaos isn’t a pit. Chaos is a ladder. Many who try to climb it fail and never get to try again. The fall breaks them. And some are given a chance to climb, they cling to the realm or the gods or love. Only the ladder is real. The climb is all there is.
#1 He Lost his Focus
In Littlefinger's most iconic quote, he mentions that chaos is a ladder. He talks about how power can be attained by climbing higher on the ladder, but some get distracted from climbing or worse, get distracted and fall off the ladder, by simple things like the realm, gods, or love.
Lord Baelish fell prey to one of these distractions, and lost his focus off of his climb. He invested too much trust into Sansa Stark, revealing to her his true ambitions and his intentions of seizing the throne. He even revealed to Sansa how he got to where he is and told her the manipulative things he had to do to get there.
Out of all the people in Westeros (or Essos for that matter) he never once told information like that to anyone. Let alone ALL of his big secrets to ONE individual. This was the beginning of his downfall. He gave into the wants and desires of the flesh and heart by exploiting his position to someone he shouldn't have.... out of love.
#2 He Didn't Follow His Own Rules
Starting a business is hard work. However, it is safe to say that establishing a successful business can be much harder, as it is both physically and emotionally challenging. Every entrepreneur starts a business with the hope of growing it into a successful and productive one. However, this is easier said than done. To start a business, especially now in the overcrowded startup world, has become quite difficult. To be prosperous, you need to be skilled, committed, persistent and very hardworking. Once you have an established business, you may decide to simply let it run as is or you may opt to find ways to help it achieve even more growth in order to continue to remain stable in the competitive market. I am sure many people would opt for the latter. If you are that person, I have compiled a set of questions below that you need to ask yourself about your business to ensure you stay on top of the game.
1. Are your business goals/plans working?
Every business is established on a set of goals or on a business plan. Once running, many factors can lead to amendment of the business plan to make sure that the business is running smoothly. For a business to be successful, these goals have to be achievable and for them to be achievable you must have a way to measure their success to ascertain if there are working as planned. As a business person, you need to constantly evaluate your business plans and make changes where necessary. However, the first step to ensuring a successful business plan is by making sure the plan meets the principles of a SMART goal setting. Ask yourself, are your goals Specific, Measurable, Achievable, Relevant and Time-based? If your plan meets these 5 elements, then you have a high chance of achieving great results.
2. Do you have the right team working with you?
Working with a great team can determine the success of your business. Once you have set up a team, it is important to constantly monitor their performance and ensure they are consistently improving with time. There are several ways in which you can ensure your team is constantly growing and improving performance. For instance, through motivational talks, team building activities and short-term training. Each of these can help your team increase productivity. The Small Group Research journal paper "Does Team Building Work?" shows that team building can have a positive impact on your team performance. Don’t forget that monetary rewards such as bonuses, appraisals and promotions also help promote competency among team member and can translate to better performance in general.
As an entrepreneur, your number one goal is to increase your sales which translates to more profits. No matter what your budget is, there are always ways to increase your sales. The following are 7 ways you can increase your business sales even when working on a tight budget.
1. Enticing Your Existing Loyal Customers
It is six to seven times more expensive to attract a new customer than it is to retain an existing one. Targeting your regular customers is one of the best proven ways to increase your sales. These customers, know the quality of products much better and can help in pointing out key areas of improvement. It would be great to attract them to buy more by offering them discount or extended credits.
2. Using Social Media to Promote your products
Social media marketing has become one of the best tools to raise awareness and promote products nowadays. It is important to set social media accounts for your business and connect with your existing and potential customers. Use it to post your products, company updates, any offers, and to communicate directly with your customers. If you are too busy to manage your social media accounts, hire a social media marketing agency to help you connect and reach more customers.
3. Offering Promotion, discounts or incentives
Offering slight discounts on your products may attract many new customers who are looking for cheaper options out there and if your products are great more and more customers will come rushing in. Promotions are also a great way to increase sales. Clients will try out your services or products hoping they become the winners in the promotion. Make sure you set terms including start dates and end dates for your promotions. Incentives are also a great way to bring in more sales. For example, you can offer an additional free item on your customer's cart once they buy your product or a certain number of products or offer free samples for them to test.
You Might Also Like: The 24 Cognitive Biases by Charlie Munger | Bias 1 Reinforcement
"There are so many opportunities... I don't know how anyone can sleep!"