The Holiday season is here, the busiest season of the year. Buyers everywhere get into a frenzy shopping mood looking for last minute gifts, electronics, clothing, Christmas decorations and more. This being the busiest time of the year, businesses tend to make more sales at this time. At the same time business are competing to outdo their competitors in terms of offers and services that is why applying the right marketing strategy will get you more sales and help your business stay ahead of your competitors. But before all this, it is important to understand the psychology of buyers especially during the holiday season.
Here is what is in the buyer's mind during the holiday season and how to use this to make your business successful.
1. What gifts to get their loved ones?
December is a holiday month that people focus on offering gifts to loved ones. Shoppers this month are not only doing shopping for themselves but for their family and friends both young and old. Shoppers are always thinking of the best gift ideas and they have to do some online research before deciding on what to get.
As a business, let’s say selling at a store or online you need to put yourself in the buyer's shoes, and this will help guide you on what to do. One thing is making it easier for the buyer to find gifts when searching online, another thing is to make sure you are promoting products that are popular gifts or that are trending for that season, also offering the gifts in age categories will help the shopper select the gift categories for the persons they are buying for. So how do you implement this ideas?
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As an entrepreneur, your number one goal is to increase your sales which translates to more profits. No matter what your budget is, there are always ways to increase your sales. The following are 7 ways you can increase your business sales even when working on a tight budget.
1. Enticing Your Existing Loyal Customers
It is six to seven times more expensive to attract a new customer than it is to retain an existing one. Targeting your regular customers is one of the best proven ways to increase your sales. These customers, know the quality of products much better and can help in pointing out key areas of improvement. It would be great to attract them to buy more by offering them discount or extended credits.
2. Using Social Media to Promote your products
Social media marketing has become one of the best tools to raise awareness and promote products nowadays. It is important to set social media accounts for your business and connect with your existing and potential customers. Use it to post your products, company updates, any offers, and to communicate directly with your customers. If you are too busy to manage your social media accounts, hire a social media marketing agency to help you connect and reach more customers.
3. Offering Promotion, discounts or incentives
Offering slight discounts on your products may attract many new customers who are looking for cheaper options out there and if your products are great more and more customers will come rushing in. Promotions are also a great way to increase sales. Clients will try out your services or products hoping they become the winners in the promotion. Make sure you set terms including start dates and end dates for your promotions. Incentives are also a great way to bring in more sales. For example, you can offer an additional free item on your customer's cart once they buy your product or a certain number of products or offer free samples for them to test.
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You are a small business owner, and lets face it. How can you compete on google search against huge corporations?
If your reading this I know two things about you:
1. You own or operate a small business
2. You want to learn how to get a competitive advantage against your competitors on the internet
Listed below are the 100 most searched keywords on Google! With this knowledge, and the recommendations below the list, you too can show up as #1 on your customer's searches! :)
Click the "Read More" below
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