Do you want people to find you through a google search? If so then search engine optimization also known as SEO should be at the top of your priority list. You won’t be able to lead anyone towards your business if they can’t find you. Do you know that almost 93% of people have their first Internet experience with a search engine?
Have you ever imagined what happens after someone makes a search?
How much possibility is there to get your content to get noticed? Let me break it down to you. Only if you can make it to the top of showing results 33% chances are there that people will click to see your content.
That means if you can’t make it to the first page of the search results you just missed one-third of a potential traffic. You will be astonished to know that most of the people don’t even bother to see the results showing on the second page.
The reason why other people are ranking higher than you is that they are putting in an effort to improve their SEO ranking. But it’s never too late to get started. There are certain tricks you can use to improve your SEO ranking. Let me present you the top 17 ways to make it to the top of Google ranking.
Mobile is one of the smartest inventions of modern science which is quickly spreading its dominance over the whole world. It is not only a device anymore it’s more like a basic thing you need to live in this world. Because a study has shown that nearly 70 percent of digital media time is spent on this device. That means it’s very important to keep an eye on the trends that have been going on mobiles because it can affect any part of this digital world.
Talking about trends, some trends come and go and some become a staple. This article was written keeping the top trends in mind which is being followed in designing mobile in 2018. Let’s review them together!
Anytime a business operates, they need email. Yes, there's Slack; there's Skype; there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
So, email marketing is a thing now. Gmail ads are growing in revenue. The question is now, is email marketing making value? Yes, it is! Because some people still read emails.
The problem is your email not getting read by people. So, how can you send out emails that get opened by readers? A good place to start is to not include the four reasons people don’t read or open emails.
👉 Have you ever tried implementing a digital assistant in your office? It may sound unusual, but actually it’s pretty common. It is predicted that almost 36 million people are going to use a voice-activated assistant device at least once in a month which is double the number of users in the previous year.
👨⚖️ Virtual assistants include software’s inside various devices like Apple’s Siri, Google Now, Amazon’s Alexa etc. Voice-enabled speakers also use virtual assistant software, such as Amazon’s Echo AND Google Home. These devices were mainly invented for home use. People ask it various things, and it answers them. Though most digital assistants put restrictions on what developers can do with the system, the systems are always growing. But in the year of 2016, Amazon decided to let third parties develop think programs for Alexa. Most of this content is designed specifically for business purposes.
Many of you have already used Amazon Echo or Echo Dot without realizing the fact that you can use it to increase efficiencies in your business. You can go to the main page of Alexa. Amazon.com on your smartphone and click the “skills” button in the left navigation bar, select the skills you want and tap “enable”. Then your digital assistant will be able to help you to run your business smoothly. Once a skill is enabled you just need to give a voice command and Voila! Your work is done. Alexa is mainly an artificial intelligence powered, voice-activated digital assistant. It gives you control over your business via some appealing speakers such as Echo spot, Echo plus etc. But there is no need to buy Amazon products to use Alexa, because most of the smart speakers sold in the U.S in 2017 are Alexa coherent. Checking out the skill finder skill will also help you to know about particular skills and even help you to decide on the skills your company needs for growth.
Monitoring analytics and reports can make the difference between the success or failure of your online business presence. Kevan lee said in his one of his blog post that how you will let your brand or boss know all the great stuff you’re up to? He mentioned in his article, “Creating a social media report can be key to explaining your progress on social media”.
In an online business, keeping reports are also important to grow. What are your top performing posts? What time of the day get the most engagements? If you’re not keeping analytics and reports, you’ll probably have a hard time answering these questions.
✎Why You Really Need Artificial Intelligence in Marketing? This year, we have seen many brands use Artificial intelligence to build an instant connection with customers all over the world. Chatbots are solving their issues with customer interaction.
It is without doubt that the internet has advanced in recent years, and with it new online systems such as social media have been developed. This has enabled individuals to easily interact, share and access information. Social media has grown to become a key factor in marketing, and firms are using it to enhance their brand popularity, increase sales, enhance communication, share business information and for social support to consumers. In addition, social media interactions by individuals is thought to have a positive impact on trust. This has developed a great interest by researchers to study consumer behaviors and see how it affects customer's intent to buy goods and services online.
‘The best marketing doesn’t feel like marketing’
Businesses complete their operation by surrendering their products to the customer/consumer. On a number of occasions, the customer would not take or buy the product until they have been convinced or asked to buy. They won't buy something they don’t know.
This is where marketing comes in. Marketing is a tool in business that helps convince a customer to buy products or services.Through marketing, businesses and firms create value for a customer while building strong customer relationship so as to capture value from them in return.
Marketing can, therefore, be viewed as a tool through which firms and organization can earn a return through a sale of their products. As a tool for business success, marketing evolved over the years. If well utilized and used in a logical and procedural manner, marketing is the bedrock of a business growth.
Marketing uses time and funds; however, we live in a very dynamic world. In the process of marketing, a business can be faced with a block of a tight budget that hinders effective and efficient marketing processes.
In such a case of inadequate marketing funds, businesses and firms can still achieve marketing success by applying certain tactics. Below are techniques businesses can employ to succeed on a tight budget.
In a modern world of the information revolution, showing up on the front page of any search engine may become a complementary factor between a well-functioning business and a poor-functioning business. Showing up on the front page ensures visibility of the content and website on search engine pages. SEO stands for search engine optimization. Using search engine optimization you get a perfect control of what others do, think, and read on the sites.
Search engine optimization maximizes the visitor numbers to a specific site by ensuring the website appears high on results from the search engine like Google, Bing, Yahoo, etc. It involves directing traffic from free search results on the search engine results pages. Equally, it increases the sale proportionately without the increase in related costs, therefore, permitting the growth of business profits over time.
So can Social Media help Improve SEO?
Yes, social media can play a large part in getting your site to rank high on Search Engines especially for a startup business struggling to get onto their feet. This has been overlooked by many business not realizing how related SEO and Social media are. First you need to understand that there are many factors Google and other search engines use to determine how a site ranks. Social signals such as Facebook likes, post likes, comments, and Twitter followers doesn’t influence your search rankings. However, social shares received on an updated social media status affects your rankings. If an update gets a lot of shares it means that users find it useful and are more likely to click on it and learn more or even visit other pages in your site.
The Holiday season is here, the busiest season of the year. Buyers everywhere get into a frenzy shopping mood looking for last minute gifts, electronics, clothing, Christmas decorations and more. This being the busiest time of the year, businesses tend to make more sales at this time. At the same time business are competing to outdo their competitors in terms of offers and services that is why applying the right marketing strategy will get you more sales and help your business stay ahead of your competitors. But before all this, it is important to understand the psychology of buyers especially during the holiday season.
Here is what is in the buyer's mind during the holiday season and how to use this to make your business successful.
1. What gifts to get their loved ones?
December is a holiday month that people focus on offering gifts to loved ones. Shoppers this month are not only doing shopping for themselves but for their family and friends both young and old. Shoppers are always thinking of the best gift ideas and they have to do some online research before deciding on what to get.
As a business, let’s say selling at a store or online you need to put yourself in the buyer's shoes, and this will help guide you on what to do. One thing is making it easier for the buyer to find gifts when searching online, another thing is to make sure you are promoting products that are popular gifts or that are trending for that season, also offering the gifts in age categories will help the shopper select the gift categories for the persons they are buying for. So how do you implement this ideas?
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