Under normal circumstances, people perceive large business as more established, successful, and having a good reputation, and thus develop a certain kind of trust. People tend to buy products and services more
Being a small business that is still growing with few reviews and small name recognition can be quite a struggle to survive with the high competition from big brands. Therefore, learning the art of creating a big impression in the market can boost your business and also accelerate its growth. Here are a few ways small business owners can create a big impression of their business to fit the marketplace.
1. Have a website/ Update your website
Many small business survive out there with no website, which in today’s world makes them nearly invisible to new customers and miss a lot on growth. The first thing a customer expects in a trustworthy business is the presence of a website. This is one of the first indicator that your business exists and is somewhat legit. You wont get as many customers if you exist without a website. The first thing a potential business customer thinks when you approach them and your startup has no website, is that you are a scam or you are not serious, and all you want is quick buck.
Today website designing has become so cheap that you can afford to have even a simple website to start with. Nowadays there are many tools for building a website that you yourself can build one. However to avoid the hustle, get a website developer or an agency to design a professional website for you. Just make sure the website is modern not looking like the 1900’s design. It should be clean, professional, beautifully designed, and easy to navigate. Then once you have it make sure you are updating it now and then. For example, most of these websites have a blog section where you can add content, articles, videos, and so on which helps you boost SEO, and get noticed out there. A website positions your company as an expert in your industry and assists customers relate with your business easily.
2. Use social media
Social media has become a necessity for every business looking to grow faster and build trust with customers and fans. Through social media you can create awareness and grow your business faster than ever before.
According to a twitter study, 75% of fans following a small business and reads its tweets, reported to feel better about the company. This shows that social media wins you trust and loyalty from customers. It shows you are a serious business, and that you exist. The more you engage with them the more the trust and likelihood of doing business or buying services or goods from you.
Using social media doesn’t necessarily mean you create a profile on all platforms, but just select a few platforms that suits your business. The main ones are Twitter, Facebook, Instagram, Linkedin, Google+, and Pinterest. For example, if your business sells a physical product like food or clothing using Instagram and Pinterest in addition to Twitter and Facebook will be a great fit for your needs. LinkedIn fits professional businesses that offer consulting services. Hiring a social media manager or a marketing agency to post and engage with your customers can help if you are not sure how to do it or are busy on other things. In addition you can use social media to market your products or services. It is significantly cheaper compared to other traditional advertising methods.
Whether you recently started a business and beginning to gain customers or you are already have an established business, learning how to build trust with your customers is key. This asset can even lead to attracting more customers to purchase your products and services. As an entrepreneur you need to learn key skills to keep your customers, and in this article we guide you on what to do to have customers storming your store or website for your products or services.
1. Be Honest and Transparent
Big brands are not there by just coincidence but through years of hard work, building trust, and defining their products. In building trust, honesty and transparency is vital. One mistake business men and women make is focusing on making profits all time at the expense of the customer’s value of the product. Always be honest about your products features, capabilities, and your business services capabilities. Don’t try to convince them to buy a product that doesn’t have features they want just because you want to make a sale.
Tell customers the truth and let the them make a choice whether to choose the product and services or continue with the search for the specific product. Honesty and transparency shows you care about your customers and their needs, and they are more likely to trust your brand. Trust will lead your customers to write positive reviews about your business which in turn attracts more customers. By using this positive cycle in a few years you will be getting bigger and bigger. Lying about your products and services will lead to negative reviews and put off other potential customers willing to do business with you.
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The Holiday season is here, the busiest season of the year. Buyers everywhere get into a frenzy shopping mood looking for last minute gifts, electronics, clothing, Christmas decorations and more. This being the busiest time of the year, businesses tend to make more sales at this time. At the same time business are competing to outdo their competitors in terms of offers and services that is why applying the right marketing strategy will get you more sales and help your business stay ahead of your competitors. But before all this, it is important to understand the psychology of buyers especially during the holiday season.
Here is what is in the buyer's mind during the holiday season and how to use this to make your business successful.
1. What gifts to get their loved ones?
December is a holiday month that people focus on offering gifts to loved ones. Shoppers this month are not only doing shopping for themselves but for their family and friends both young and old. Shoppers are always thinking of the best gift ideas and they have to do some online research before deciding on what to get.
As a business, let’s say selling at a store or online you need to put yourself in the buyer's shoes, and this will help guide you on what to do. One thing is making it easier for the buyer to find gifts when searching online, another thing is to make sure you are promoting products that are popular gifts or that are trending for that season, also offering the gifts in age categories will help the shopper select the gift categories for the persons they are buying for. So how do you implement this ideas?
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You see businesses left and right saying how their Facebook Ad campaign exploded the sales of their products and absolutely skyrocketed their website traffic.
“Damn. I gotta get a piece of that action!”
You’re right! You should get a piece of that action. Businesses that utilize social media for their marketing and reach have seen great results in their efforts and a healthy increase to their bottom line. But how do you get started? What works? Where should you invest your time? Should I do it myself or hire it out?
All good questions. Here, I’ll explain some “Best Practices” that you can use today to help explode your business using social media.
1. Post Consistently
The number one mistake I see businesses make is that they don’t post consistently. Let’s say that you have a great few weeks of posting, you are excited after reading this article, and you actually start to gain some traction! But then you stop. You have too many meetings this week, you’re going on vacation next week. So what do you do?
I recommend the best way to avoid this is to use a few tools. Check out tools like Hootsuite and Buffer. They are automatic schedulers and for most platforms (thanks Instagram…) they can post your photos and videos without you being near a computer.
Customers are frequent users of social media, even if you’re not. If they visit your page after seeing one of your posts and discover that you haven’t made a post for over 2 weeks, they’ll assume that you’re not serious and you’ll miss out on that subscriber, like, or follow.
2. Diversify Your Content
You’re customers are people, not robots. They won’t read all your posts unless you peak their interest. Sooooo how do you do that? Have different kinds of content to appeal to different kinds of people. Don’t put all your eggs in one basket.
Examples: For Twitter, don’t just post stuff your staff is doing that day. Have some quotes, images, videos, different hashtags, and heck- even go Live once in a while!
Some people like to watch videos, some people hate it. Some people are too busy to watch your live stream, for some people that is the only time they actually check out your page!
3. Have a Branded Account
Don’t have a picture of your dog as the profile picture for your business Facebook Page! Use what’s appropriate for the platform. For Instagram, if you’re a restaurant have a pic of your famous dish. For Facebook, have a pic of your logo. Use your own stuff. Don’t post pics of food from Google Images, show off your own talent! Show people a reason to give you their business! After all, whats the point of doing social media if it doesn’t bring you in some sales???
Refine your bio. SOOOO many business make the mistake of not optimizing their bio, and they are losing sales because of it. Without an effective bio, you’re time and money are just as effective spent using radio ads! Yuck!
Here’s a great video for you to learn how to optimize your bio to instantly get more sales.
Bonus: STOP PUSHING PRODUCTS!
When you stop pushing your products or services and start providing VALUE first, you will see your business explode! The whole reason TV is dying is because there are too many commercials and not enough content. Don’t make that same mistake on your social media.
They companies that I have helped grow the fastest agreed to a heavier “Value First” strategy. Depending on your business, that value might be something that makes people laugh, helps people learn how to build their own raised garden, informs people of changes in your industry, etc.
People will naturally want to do business with you if you give them free value first. Take this article as a great example… Many people will leave this article after reading it and start to apply some of the advise I have given them. But a few exceptions will either google my name or click the link leading to my website because they are curious about what I do.
You might not have the time or expertise to do this yourself.
If this sounds like you, I highly recommend working with a marketing agency. The best results come from a combination of you and your expertise of your business and our expertise of how to make the best return on investment for your dollar.
If you’re not sure if working with a team of experts is right for you, perhaps signing up your business for our “Free Business Audit” is more comfortable.
Thank you for reading! I appreciate your time and I hope that you apply what you learned here to help your business EXPLODE!!!
Dick Polipnick, Online Growth Systems
Each and every business has different objectives and each uses different approaches to market themselves. Use of posters, flyers, billboards, television advertisements and newspaper adverts has been the way to create awareness and market products for many years. However, with the birth of the internet, marketing has seen drastic growth and many companies have now gone online to create more awareness and drive more sales to grow their business.
The introduction of social media opened new marketing opportunities for many businesses who found the earlier methods complicated and too costly. Many businesses have found success through use of social media. But why? According to Digital in 2017 Global Overview report, there are 3.77 billion global internet users and out of this 2.80 billion are social media users. With these numbers, you can clearly imagine the number of people who can be reached if you use social media as a method of marketing to drive your sales.
Taking into account that social media is still young, there is plenty of room for growth and improvement in the coming years. Using social media may benefit your business in the following ways.
1. It will help create awareness for your Business.
Did you know that 78% of small business have reported to have found new customers while using social media? The power of social media is impressive. People are using social media to find local businesses selling certain products or services and therefore using social media will help people realize that your business exist and you are likely to get new customers contacting you. Moreover, it is important to keep your social media platforms active by continually engaging with customers and posting updates. It has been found out that 63% of customers who search for businesses on social media are likely to use the active ones as they seem more focused. The most successful businesses hire a social media agency to help keep their brand active and have their customers engaged.
Starting a business is hard work. However, it is safe to say that establishing a successful business can be much harder, as it is both physically and emotionally challenging. Every entrepreneur starts a business with the hope of growing it into a successful and productive one. However, this is easier said than done. To start a business, especially now in the overcrowded startup world, has become quite difficult. To be prosperous, you need to be skilled, committed, persistent and very hardworking. Once you have an established business, you may decide to simply let it run as is or you may opt to find ways to help it achieve even more growth in order to continue to remain stable in the competitive market. I am sure many people would opt for the latter. If you are that person, I have compiled a set of questions below that you need to ask yourself about your business to ensure you stay on top of the game.
1. Are your business goals/plans working?
Every business is established on a set of goals or on a business plan. Once running, many factors can lead to amendment of the business plan to make sure that the business is running smoothly. For a business to be successful, these goals have to be achievable and for them to be achievable you must have a way to measure their success to ascertain if there are working as planned. As a business person, you need to constantly evaluate your business plans and make changes where necessary. However, the first step to ensuring a successful business plan is by making sure the plan meets the principles of a SMART goal setting. Ask yourself, are your goals Specific, Measurable, Achievable, Relevant and Time-based? If your plan meets these 5 elements, then you have a high chance of achieving great results.
2. Do you have the right team working with you?
Working with a great team can determine the success of your business. Once you have set up a team, it is important to constantly monitor their performance and ensure they are consistently improving with time. There are several ways in which you can ensure your team is constantly growing and improving performance. For instance, through motivational talks, team building activities and short-term training. Each of these can help your team increase productivity. The Small Group Research journal paper "Does Team Building Work?" shows that team building can have a positive impact on your team performance. Don’t forget that monetary rewards such as bonuses, appraisals and promotions also help promote competency among team member and can translate to better performance in general.
As an entrepreneur, your number one goal is to increase your sales which translates to more profits. No matter what your budget is, there are always ways to increase your sales. The following are 7 ways you can increase your business sales even when working on a tight budget.
1. Enticing Your Existing Loyal Customers
It is six to seven times more expensive to attract a new customer than it is to retain an existing one. Targeting your regular customers is one of the best proven ways to increase your sales. These customers, know the quality of products much better and can help in pointing out key areas of improvement. It would be great to attract them to buy more by offering them discount or extended credits.
2. Using Social Media to Promote your products
Social media marketing has become one of the best tools to raise awareness and promote products nowadays. It is important to set social media accounts for your business and connect with your existing and potential customers. Use it to post your products, company updates, any offers, and to communicate directly with your customers. If you are too busy to manage your social media accounts, hire a social media marketing agency to help you connect and reach more customers.
3. Offering Promotion, discounts or incentives
Offering slight discounts on your products may attract many new customers who are looking for cheaper options out there and if your products are great more and more customers will come rushing in. Promotions are also a great way to increase sales. Clients will try out your services or products hoping they become the winners in the promotion. Make sure you set terms including start dates and end dates for your promotions. Incentives are also a great way to bring in more sales. For example, you can offer an additional free item on your customer's cart once they buy your product or a certain number of products or offer free samples for them to test.
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You are a small business owner, and lets face it. How can you compete on google search against huge corporations?
If your reading this I know two things about you:
1. You own or operate a small business
2. You want to learn how to get a competitive advantage against your competitors on the internet
Listed below are the 100 most searched keywords on Google! With this knowledge, and the recommendations below the list, you too can show up as #1 on your customer's searches! :)
Click the "Read More" below
One of the biggest parts of being successful is coming up with new ideas.
This doesn't just apply to entrepreneurs, although it is vital for them, it applies to all aspects of life. Thinking of date ideas, coming up with ways to be more productive at work, or brainstorming how to take your start-up to the next phase, idea-making is an essential aspect of life.
In this article, I will be going over some of the best tips and tricks to come up with new ideas.
I have come up with some of my best ideas this way. This can be done in a variety of ways. Some of my personal favorites are committing myself to writing in my journal every evening, spending 20 minutes in the morning praying and meditating, or going for a walk without headphones in.
The reason this is so effective is because we live in a society where there is constant action. Constant noise. Constant distractions. No wonder silence seems foreign to us! You would be surprised how many great people attribute their success to this one trick. As Tim Ferriss says, "99% of the successful people I know habitually spend at least 20 minutes a day to some form of quite time or meditation."
If you find it hard to carve out a specific time each day, use a figurative time instead of a "clock" time. Although "7PM Meditation" is the better approach, "After Dinner Meditation" works too. Don't skip this step if you have issues with time commitments. Find a way!
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