Your business social media presence impacts greatly on your company’s or business’ success. Since social media forms an integral part of your marketing strategy, having a social media manager (or managing company) at your business is a critically important. A social media manager will not only help your company stay updated on social media platforms but also create a funnel that brings leads and sales to your business. Hiring a competent social media manager is key to ensuring your business is successful. For this, you need ask the right questions when conducting interviews or sorting through vendors.
Below we have prepared 9 important questions to ask you social media manager applicants to ensure you select the most competent manager.
1. Which Social Media platform are the best to utilize for my business/ which platforms do you recommend?
2. What social media management tools do you know or have used before?
This is an important question that should not be missed. There are numerous tools around the web available to use for social media management some free, some paid, some for content management, and others for measuring results.Your brand may be using some of this tool already, but you may get a better recommendation when using this question.
A good social media manager should know some of the best tools (both free and paid) based on their usage experience and should recommend some tools giving reasons why they prefer some over others. Some of the tools are in different categories such as for content scheduling, graphics creation, data monitoring, reporting content creation, image sourcing, project management, and editing. Some of the tool they should mention include buffer, hootsuite, nuvi, edgar, post planner, coschedule, Sprout Social, later, tweetdeck, respond, canva, pablo, pexels, Easelly, Infogr.am, Piktochart, Adobe Spark, quickmeme, Giphy, Nuzzel, BuzzSumo, Feedly, Quuu.co, Audiense, Mention, Klout, Klear, Keyhole, Crowdfire, Instagram for Business, Iconosquare, SocialRank, Facebook Insights, LikeAlyzer, Engage by Twitter, #BePresent, Facebook Ads, report garden, IFTTT, Zapier, Wishpond, Typeform, Pocket, Facebook Live, Google URL Builder, Bitly, Click to Tweet, Curalate, Have2HaveIt, Yotpo and Tweepi.
You Might Also Like: Warren Buffet Management Secrets - Animated Book Summary
It's all over the news. The Net Neutrality Laws have been repealed by the Federal Communications Commission. We all know that this poses a threat to open internet and freedom of speech online, but the question that keeps circulating in my mind is... will net neutrality affect bitcoin?
1. Will net Neutrality Affect Your Bitcoin Wallet and Portfolio?
When the FCC repealed the Net Neutrality laws, this granted internet service providers power to pick and choose which websites, apps, news, and even emails you can have access to. Do you like to use Google Search? Too bad! You might have Verizon Wireless as your internet or phone data provider, and Verizon owns large shares of Yahoo which they might only allow their Verizon customers to use.
I for one have invested in Bitcoin, Ethereum, and Litecoin all using my mobile phone via cryptocurrency wallets that I opened on brokerage apps. What if Verizon (my internet provider) gets large sums of money from Wells Fargo Bank (cryptocurrency's competitor, which stands to be put out of business by blockchain technology)? Wells Fargo's website will be put at the top of the list as far as speed and accessibility goes, but Verizon might even block cryptocurrency exchange apps altogether!
2017 has been an year full of surprises from snapchats updates making the app more and more interesting and entertaining for users. Well what can we think of their other upcoming updates, hopefully more surprises to come. In our new article we summarize all the updates and new features that snapchat has added this year, 2017. Here we go:
Snapchat Update Dec 13, 2016 - 188.8.131.52 to 184.108.40.206 at Jan. 10, 2017: Group chat: Chat with up to 16 friends!
Snapchat surprised us last year December with a holiday gift when they announced the new update. The new feature ‘Group chat’ allowed users to chat with up to 16 contacts at the same time. The group chat would disappear after 24 hours. This update also included some new creative tools such as scissors tool which enabled users to cut out part of a snap and save it as a sticker for later use. The other tool was the paintbrush tool that allowed users to add filters to snaps in memories. The last tool included in this update was the Shazam feature where a user could Identify a song and artist by holding the camera view as the song was playing. A Shazam card appears displaying details of the song, the artist and the song name. Tapping on the info button actually takes you to a more detailed page with lyrics, link to purchase the song, audio snippet and song video.
Snapchat Update - 10.1 January 31 2017- Snapcodes for websites
This new snapchat update allowed users create a custom snapcode for any website. If a user snaps the image with the custom snapcode they will be prompted to open the website attached to the snapcode inside snapchat.
Snapchat Update 10.2 - February 14 2017- Improved Spectacles Snaps
This update brought about improvement on snaps taken using snap spectacles. The snaps taken appeared high quality and when shared to friends or when added to stories.
Snapchat Update 10.4.0 March 14 2017- Best friend Features
This feature allows users add their best friends to their today screen and tap on them to Chat!
You see businesses left and right saying how their Facebook Ad campaign exploded the sales of their products and absolutely skyrocketed their website traffic.
“Damn. I gotta get a piece of that action!”
You’re right! You should get a piece of that action. Businesses that utilize social media for their marketing and reach have seen great results in their efforts and a healthy increase to their bottom line. But how do you get started? What works? Where should you invest your time? Should I do it myself or hire it out?
All good questions. Here, I’ll explain some “Best Practices” that you can use today to help explode your business using social media.
1. Post Consistently
The number one mistake I see businesses make is that they don’t post consistently. Let’s say that you have a great few weeks of posting, you are excited after reading this article, and you actually start to gain some traction! But then you stop. You have too many meetings this week, you’re going on vacation next week. So what do you do?
I recommend the best way to avoid this is to use a few tools. Check out tools like Hootsuite and Buffer. They are automatic schedulers and for most platforms (thanks Instagram…) they can post your photos and videos without you being near a computer.
Customers are frequent users of social media, even if you’re not. If they visit your page after seeing one of your posts and discover that you haven’t made a post for over 2 weeks, they’ll assume that you’re not serious and you’ll miss out on that subscriber, like, or follow.
2. Diversify Your Content
You’re customers are people, not robots. They won’t read all your posts unless you peak their interest. Sooooo how do you do that? Have different kinds of content to appeal to different kinds of people. Don’t put all your eggs in one basket.
Examples: For Twitter, don’t just post stuff your staff is doing that day. Have some quotes, images, videos, different hashtags, and heck- even go Live once in a while!
Some people like to watch videos, some people hate it. Some people are too busy to watch your live stream, for some people that is the only time they actually check out your page!
3. Have a Branded Account
Don’t have a picture of your dog as the profile picture for your business Facebook Page! Use what’s appropriate for the platform. For Instagram, if you’re a restaurant have a pic of your famous dish. For Facebook, have a pic of your logo. Use your own stuff. Don’t post pics of food from Google Images, show off your own talent! Show people a reason to give you their business! After all, whats the point of doing social media if it doesn’t bring you in some sales???
Refine your bio. SOOOO many business make the mistake of not optimizing their bio, and they are losing sales because of it. Without an effective bio, you’re time and money are just as effective spent using radio ads! Yuck!
Here’s a great video for you to learn how to optimize your bio to instantly get more sales.
Bonus: STOP PUSHING PRODUCTS!
When you stop pushing your products or services and start providing VALUE first, you will see your business explode! The whole reason TV is dying is because there are too many commercials and not enough content. Don’t make that same mistake on your social media.
They companies that I have helped grow the fastest agreed to a heavier “Value First” strategy. Depending on your business, that value might be something that makes people laugh, helps people learn how to build their own raised garden, informs people of changes in your industry, etc.
People will naturally want to do business with you if you give them free value first. Take this article as a great example… Many people will leave this article after reading it and start to apply some of the advise I have given them. But a few exceptions will either google my name or click the link leading to my website because they are curious about what I do.
You might not have the time or expertise to do this yourself.
If this sounds like you, I highly recommend working with a marketing agency. The best results come from a combination of you and your expertise of your business and our expertise of how to make the best return on investment for your dollar.
If you’re not sure if working with a team of experts is right for you, perhaps signing up your business for our “Free Business Audit” is more comfortable.
Thank you for reading! I appreciate your time and I hope that you apply what you learned here to help your business EXPLODE!!!
Dick Polipnick, Online Growth Systems
Each and every business has different objectives and each uses different approaches to market themselves. Use of posters, flyers, billboards, television advertisements and newspaper adverts has been the way to create awareness and market products for many years. However, with the birth of the internet, marketing has seen drastic growth and many companies have now gone online to create more awareness and drive more sales to grow their business.
The introduction of social media opened new marketing opportunities for many businesses who found the earlier methods complicated and too costly. Many businesses have found success through use of social media. But why? According to Digital in 2017 Global Overview report, there are 3.77 billion global internet users and out of this 2.80 billion are social media users. With these numbers, you can clearly imagine the number of people who can be reached if you use social media as a method of marketing to drive your sales.
Taking into account that social media is still young, there is plenty of room for growth and improvement in the coming years. Using social media may benefit your business in the following ways.
1. It will help create awareness for your Business.
Did you know that 78% of small business have reported to have found new customers while using social media? The power of social media is impressive. People are using social media to find local businesses selling certain products or services and therefore using social media will help people realize that your business exist and you are likely to get new customers contacting you. Moreover, it is important to keep your social media platforms active by continually engaging with customers and posting updates. It has been found out that 63% of customers who search for businesses on social media are likely to use the active ones as they seem more focused. The most successful businesses hire a social media agency to help keep their brand active and have their customers engaged.
You are a small business owner, and lets face it. How can you compete on google search against huge corporations?
If your reading this I know two things about you:
1. You own or operate a small business
2. You want to learn how to get a competitive advantage against your competitors on the internet
Listed below are the 100 most searched keywords on Google! With this knowledge, and the recommendations below the list, you too can show up as #1 on your customer's searches! :)
Click the "Read More" below
|Online Growth Systems||