Your business social media presence impacts greatly on your company’s or business’ success. Since social media forms an integral part of your marketing strategy, having a social media manager (or managing company) at your business is a critically important. A social media manager will not only help your company stay updated on social media platforms but also create a funnel that brings leads and sales to your business. Hiring a competent social media manager is key to ensuring your business is successful. For this, you need ask the right questions when conducting interviews or sorting through vendors.
Below we have prepared 9 important questions to ask you social media manager applicants to ensure you select the most competent manager.
1. Which Social Media platform are the best to utilize for my business/ which platforms do you recommend?
2. What social media management tools do you know or have used before?
This is an important question that should not be missed. There are numerous tools around the web available to use for social media management some free, some paid, some for content management, and others for measuring results.Your brand may be using some of this tool already, but you may get a better recommendation when using this question.
A good social media manager should know some of the best tools (both free and paid) based on their usage experience and should recommend some tools giving reasons why they prefer some over others. Some of the tools are in different categories such as for content scheduling, graphics creation, data monitoring, reporting content creation, image sourcing, project management, and editing. Some of the tool they should mention include buffer, hootsuite, nuvi, edgar, post planner, coschedule, Sprout Social, later, tweetdeck, respond, canva, pablo, pexels, Easelly, Infogr.am, Piktochart, Adobe Spark, quickmeme, Giphy, Nuzzel, BuzzSumo, Feedly, Quuu.co, Audiense, Mention, Klout, Klear, Keyhole, Crowdfire, Instagram for Business, Iconosquare, SocialRank, Facebook Insights, LikeAlyzer, Engage by Twitter, #BePresent, Facebook Ads, report garden, IFTTT, Zapier, Wishpond, Typeform, Pocket, Facebook Live, Google URL Builder, Bitly, Click to Tweet, Curalate, Have2HaveIt, Yotpo and Tweepi.
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It's all over the news. The Net Neutrality Laws have been repealed by the Federal Communications Commission. We all know that this poses a threat to open internet and freedom of speech online, but the question that keeps circulating in my mind is... will net neutrality affect bitcoin?
1. Will net Neutrality Affect Your Bitcoin Wallet and Portfolio?
When the FCC repealed the Net Neutrality laws, this granted internet service providers power to pick and choose which websites, apps, news, and even emails you can have access to. Do you like to use Google Search? Too bad! You might have Verizon Wireless as your internet or phone data provider, and Verizon owns large shares of Yahoo which they might only allow their Verizon customers to use.
I for one have invested in Bitcoin, Ethereum, and Litecoin all using my mobile phone via cryptocurrency wallets that I opened on brokerage apps. What if Verizon (my internet provider) gets large sums of money from Wells Fargo Bank (cryptocurrency's competitor, which stands to be put out of business by blockchain technology)? Wells Fargo's website will be put at the top of the list as far as speed and accessibility goes, but Verizon might even block cryptocurrency exchange apps altogether!
The Holiday season is here, the busiest season of the year. Buyers everywhere get into a frenzy shopping mood looking for last minute gifts, electronics, clothing, Christmas decorations and more. This being the busiest time of the year, businesses tend to make more sales at this time. At the same time business are competing to outdo their competitors in terms of offers and services that is why applying the right marketing strategy will get you more sales and help your business stay ahead of your competitors. But before all this, it is important to understand the psychology of buyers especially during the holiday season.
Here is what is in the buyer's mind during the holiday season and how to use this to make your business successful.
1. What gifts to get their loved ones?
December is a holiday month that people focus on offering gifts to loved ones. Shoppers this month are not only doing shopping for themselves but for their family and friends both young and old. Shoppers are always thinking of the best gift ideas and they have to do some online research before deciding on what to get.
As a business, let’s say selling at a store or online you need to put yourself in the buyer's shoes, and this will help guide you on what to do. One thing is making it easier for the buyer to find gifts when searching online, another thing is to make sure you are promoting products that are popular gifts or that are trending for that season, also offering the gifts in age categories will help the shopper select the gift categories for the persons they are buying for. So how do you implement this ideas?
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2017 has been an year full of surprises from snapchats updates making the app more and more interesting and entertaining for users. Well what can we think of their other upcoming updates, hopefully more surprises to come. In our new article we summarize all the updates and new features that snapchat has added this year, 2017. Here we go:
Snapchat Update Dec 13, 2016 - 22.214.171.124 to 126.96.36.199 at Jan. 10, 2017: Group chat: Chat with up to 16 friends!
Snapchat surprised us last year December with a holiday gift when they announced the new update. The new feature ‘Group chat’ allowed users to chat with up to 16 contacts at the same time. The group chat would disappear after 24 hours. This update also included some new creative tools such as scissors tool which enabled users to cut out part of a snap and save it as a sticker for later use. The other tool was the paintbrush tool that allowed users to add filters to snaps in memories. The last tool included in this update was the Shazam feature where a user could Identify a song and artist by holding the camera view as the song was playing. A Shazam card appears displaying details of the song, the artist and the song name. Tapping on the info button actually takes you to a more detailed page with lyrics, link to purchase the song, audio snippet and song video.
Snapchat Update - 10.1 January 31 2017- Snapcodes for websites
This new snapchat update allowed users create a custom snapcode for any website. If a user snaps the image with the custom snapcode they will be prompted to open the website attached to the snapcode inside snapchat.
Snapchat Update 10.2 - February 14 2017- Improved Spectacles Snaps
This update brought about improvement on snaps taken using snap spectacles. The snaps taken appeared high quality and when shared to friends or when added to stories.
Snapchat Update 10.4.0 March 14 2017- Best friend Features
This feature allows users add their best friends to their today screen and tap on them to Chat!
Just like Christmas, All Hallows Eve has something to offer your business if you want to grow your business! You don't have to be an ecommerce store or online subscription service to take advantage of these SPOOKY ideas!
FRIGHTENING TIP #1
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