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If someone told you to give them $16k, would you do it? Most would say no, or at least ask why; however, what if you received nearly $160k in return? Would that change your answer? It may sound improbable, but social media advertising can make it a reality. Here are some of the lessons you will learn to get there:
🚨 Stop Doing THIS Right Now If you are currently running any traditional advertising, stop. Why? Well, for a lot of reasons. 1. Untrackable Results: Traditional advertising is notorious for having minimal reporting capabilities. Unless you set up a different point of contact for every single ad, it’s next to impossible to measure performance. For example, an “infomercial” runs on TV and the only way to order the product is to call the toll free number. Theoretically, the company can track how many people call, but they don't know things such as: “Did they because of the 6 pm or 9 pm commercial?”, “ Did they even call the same day?”, “How long were they watching before we were able to convert them?” Questions such as these can be critical to making adjustments to your campaign. 2. Haphazard Targeting: Let’s say a brand decides to rent a billboard for a month. Depending on the visibility, they may easily get upwards of 100k impressions, but they have no control over who is seeing the actual advertisement. What if they wanted to target women over 40, but a majority of drivers who see the board are men under 30? Once the geographic location is chosen, a billboard has no further targeting capabilities. The same goes for printed mediums and even radio ads! 3. Expensive Outlays: One of the final issues with traditional advertising is cost. While some digital campaigns (non-traditional advertising) give you a daily budget option or otherwise, many traditional routes are flat-fee and upfront payment. Would you rather take out an entire page of the newspaper for a day or spend the same amount and run a targeted campaign for a week? You decide. 💵 Major Differences: Marketing vs Advertising Before you start pushing ads, it’s important to understand the difference between marketing and advertising. Although similar, marketing has the potential to get the same results as advertising while costing less. Both start out with content creation because you need something to actually post (marketing) or promote (advertising). In most cases, companies hire out the creative work to an agency to which they pay. Once the content is made, you have to weigh the pros and cons. Do you already have a massive following? Then maybe you don’t need to put money behind your posts. Do you want to break into a new follower base? You will probably have better luck breaking in with paid advertising. Every objective has a different set of circumstances, so pay attention to the details. 📱 The Surefire Way to Ad Results Now that you know what to look out for, let’s cut to the chase. The best way to get crazy results from paid promotions is to fit in. What does that mean? First, find a group of individuals you would like to connect with and be specific! You may have heard this referred to as a “niche’” before, and it really works. Is it married men in their 30s who spend a certain amount of money on food every month? Or, is it female college students looking for a convenient way to get active between classes? Find out what the target demographic is, and cater to them. Once you know your target market, create content that they will genuinely enjoy and engage with! The goal of the advertisements is to almost be indistinguishable from a post they would normally see. Once you achieve the right targeting, you can easily get 3-5 impressions for the price of 1. 📄 In Conclusion There are many options when it comes to advertising, but using the power of social media is the clear winner. With unlimited tracking capabilities, flexible budgeting options, and finely tuned niche targeting, 10x-ing your return on ad spend becomes a reality. Are you ready to turn 16k into gold?  📽️ Watch the Full Video on Youtube Quotes“The best kind of ads are ones that appear to be organic because they’re things that people normally like and interact with” Dick Polipnick “If you’re using Facebook advertising, you’re sending money not only to the agency for creating the content, you’re giving Facebook some dollars too [for growing your following]” Dick Polipnick “You have to apply tactics for both. You have to create something that makes people share it organically, like it organically, create comments, create camaraderie around the post even though you're paying for people to see it.” Dick Polipnick “Just because you’re paying for a post to be seen doesn't mean it can't have organic reach.” Dick Polipnick About the HostDick Polipnick Serial Entrepreneur, Founder and CEO of Online Growth Systems Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups. The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more. In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest." Website Links Mentioned
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Did you know 80% of Americans don’t achieve their New Years’ resolution and actively give up by February 1st? With so many distractions, hitting the goals you care about most can be a massive challenge. Thankfully, there are systems available to help! Using scrum in your personal life can make your goals more clear and more realistic. During this keynote presentation, you will learn... Key Takeaways
🐺 Take it from the Wolf Although Jordan Belfort had his rough moments, there’s no denying that he reached an immeasurable amount of success in a short amount of time. The question is, how did he do it? The Wolf was known for his clear, concise, and aggressive strategies when it comes to achieving goals not only for himself but for others. Here are his six secrets to smash through your obstacles: 1. Reward Sure, you can count the outcome of your goal as a reward, but is that your only motivation? Try setting financial incentives or some time off for yourself so you can see the light at the end of the tunnel. 2. Measure It’s true, the only good goals are measurable! What’s being measured is being managed. Make sure you keep track of tangible progress during your work. 3. Timeline If there’s no end, you’ll never get there. Set a time for your goal to be achieved. 4. Groundwork Once you have the basics down, think about the resources you need to achieve your goal. Is it a set of books? Is it access to a treadmill? Preparing makes a big difference! 5. Accountability Having an accountability partner that you trust can make or break you during rough patches. Find a friend or family member that will check in on your progress. 6. Give Last but not least, adding incentive to give back can push you even closer to following through with your goals. When someone or something you're passionate about is on the line, you’ll feel the pressure. For example, if you enjoy the feeling of seeing your friends happy, why not make it a reward to take them out for dinner? ⚙️ Try a little Agile In order to set an accurate goal, sometimes we need to work backward or even change the approach. Agile makes this a reality! Instead of making a goal and “running with it”, we need to make mini-goals along the way. This can make that big goal seem a lot smaller while providing flexibility to work around whatever life throws at you. 🗃 You NEED Kanban Now Having multiple goals can lead to “goalception”, but not any more. Kanban is an organizational workflow tool that allows us to track different stages of the process. It consists of 5 simple columns: backlog, to-do, in progress, awaiting approval, and complete. Each column is self-explanatory and easy to track! Simply use post-it notes or software like Trello to move your actions around during each stage of the process. 📄 In Conclusion Setting and achieving goals is hard, but easy with the right tools. By replicating what others have proven successful in the past, you can have some success of your own! When using Agile to split big goals into smaller pieces, anything becomes possible. Did we mention Kanban makes it all easy to track in one place too?  Quotes“He (Jordan Belfort) was known and scientifically proven to make the most millionaires the fastest, within a matter of months. Today I will be teaching you that same methodology.” Dick Polipnick “If you have a yearly goal, how can you break it down to make it a monthly goal? Then do it again by breaking it down into a weekly goal until it’s a daily thing that you can do” Dick Polipnick “Next is Groundwork, write down what you need to achieve your goal. If it was to make more money, then tell yourself, ‘I need to be posting on LinkedIn 2 times a week’.” Dick Polipnick About the SpeakerDick Polipnick Serial Entrepreneur, Founder and CEO of Online Growth Systems Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups. The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more. In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest." Website Links MentionedBeing in an industry where not much is tangible can be a huge challenge. As customers look for better creativity and clients push for analytic performance, succeeding in Advertising can appear impossible. Choosing narratives, social platforms, and influencers only add to the mounting pressure. As competitor sales excel, sometimes we are left to wonder, Why isn't my marketing working? Here are a few things to consider... Key Takeaways
🎯 It’s More than Targeting Picture this: You receive a piece of direct mail, and it's the perfect offer for you… but the card is terribly designed so you set it down on the kitchen counter for eternity. Sound familiar? According to our guest Melissa, this exact scenario is all too common. She says, “You can have perfect targeting, but if your ad sucks, people won’t react to it!” And of course, not just with direct mail, but with every piece of creative work. Whether it’s a video ad, design, or copy, quality comes goes hand-in-hand with the technical aspects of your campaign. 🤝 Network is the New Net Worth Although networking is not intrinsically related to marketing, it is. Reach out to people in your region, even if you don't think they will respond, and ask to meet up. By surrounding yourself with more knowledgeable individuals, you will quickly learn to solve the performance issues you could be experiencing. Oh, and usually it’s free. ⏱ Be an Objective Expert, Beat the Rest At the end of the day, you have to determine what your objective is. Is it storytelling? Is it brand recognition? Many individuals often mistake themselves as being a specialist in social media or ad platforms, when their objective is actually to tell a story. The reality is that socials, analytics, and other tools just help to achieve your objective! Focus first on the mission, and your clients will tell a difference. 📄 In Conclusion Don’t get lost in a whirlwind of marketing havoc! Instead, focus on creating engaging content, then hitting the right target audience. Grab a coffee with a fellow marketing professional, and let their knowledge rub off on you! They may just have the answers you’re looking for. And, find your niche; everyone has a specialty - what is yours?  Quotes“Facebook I would say, by far, is the most effective marketing platform for businesses” Melissa Young “You can have perfect targeting, but if your ad sucks, people won’t react to it!” Melissa Young “The biggest thing that has personally benefited me is Networking. Meeting people that know more than you and feeding off of that” Melissa Young “Find a partner that can do it [marketing] and that you trust” Melissa Young About the GuestMelissa Young Social Media Director at broadhead. Melissa brings 10 years of social media experience developing detailed, strategic plans for industries including food, non-profit, healthcare, and power sports. She’s had the honor of spearheading creative direction, content production, social media strategy, and influencer marketing for 100+ clients. She develops customized macro and micro-campaigns that enhance the customer experience while focusing on best practices. Melissa speaks at local and national events as a thought-leader in the social media space on subjects including paid social and content strategy. She was awarded the Advertising Federation of Minnesota's 32 Under 32 Award, given to the top marketing professionals in the advertising industry who are under the age of 32, and the Radio Wayne Award Top Interactive Seller in the country. Website Links MentionedYou May Also Like
If you have ever tried to think outside the box, you know that creative freedom and unlimited time are on your side. In a perfect world, these would be easy to come by, but unfortunately a perfect world doesn't exist. For those in marketing positions, this can be especially tough when there are deadlines to work around and deliverables to meet. So, are there any solutions that the creatives of the world can use not just to survive, but to thrive? Hailey thinks there are! We talk about...
🤳 Automate Your Data Analysis Whether reporting to the hierarchy or yourself, collecting data/results from your work on a monthly or even weekly basis can become a major inefficiency. At one point, Hailey tells us she was spending 10 hours per week just gathering data to present! The more social channels and platforms you advertise on, the longer this process takes. So, why not automate it? Thanks to 2020, there are many tools and softwares that allow you to centralize performance metrics in easy-to-read reports and dashboards. Hailey highly recommends improvado.io. 🎨 Find a Creative Medium that Works for You Every great artist seems to have a specialty; Directors make movies and painters paint. By choosing a form of creative expression, your marketing efforts will be more enjoyable and result in a higher quality product. Today’s professionals most often choose between things like writing, animation, design, photography, video, and many more. Discover what you enjoy most, then get to it. ⏱ Start Creating NOW According to Hailey, one of the most important parts of the entire process is just to start. She has observed that many professionals spend excessive time planning, articulating, and plotting something they haven't even started. Her recommendation is to just go with it. Your creativity and ideas you find along the way will flush out the final product being pushed to market. As Michelangelo said, “Every block of stone already has a statue inside it and it is the task of the sculptor to discover it” 📄 In Conclusion The pinnacle of marketing genius can be found somewhere between creativity and time management. Although both may be difficult to come by, there is indeed hope in data management softwares and learning how to channel what you do best. There is no better time for action than right now!  📽️ Watch the Full Video on Youtube Quotes“Reach out to people you admire and offer to help them” Hailey Friedman “Learn, then go implement” Hailey Friedman “Every block of stone already has a statue inside it and it is the task of the sculptor to discover it” Michelangelo “You don't get what you don't ask for” Hailey Friedman About the GuestHailey Friedman Co-Founder of Growth Marketing Pro and Growth Bar As a trailblazer in digital marketing, Hailey has co-founded more than one venture and brought her value to many more. In focusing on growth, Hailey has found and employed ways to automate data aggregation relating to marketing in the pursuit for more creative freedom. She is the author of the successful “growth marketing pro” blog and host of the “BAMF” community. Website Links MentionedYou May Also LikeHaving virtual meetings and being responsible for your own progress can be tough without some help. As we move closer towards a world in which work environments are remote and schedules are sporadic, we must ask ourselves how to get the most out of our new normal! Here are some of the most valuable, easy, and basic tools/methodologies to get you through each day. Key Takeaways
📲 How to Use Simple Software Integrations Automating your workflow doesn't have to be difficult or take a lot of time. Spend 20-30 minutes implementing “power-ups” like Butler into Trello, or schedule a weekly recurring meeting in Google Calendar and attach a Zoom invite to the event. The short amount of time spent can really pay off both short and long term. 🧠 Mentally Divide Your Time Although saving time on automating tasks is important, so is working effectively! When you set up calendar tools, prompt yourself to schedule breaks and dedicated work sessions. Try to get into the flow state by minimizing external distractions, and make the most of breaks by enjoying the few minutes where nothing is happening. You may just find that working effectively is even more enjoyable than before. Namaste, time master. ⏰ The Most Important Time Management Methodology Perhaps the most effective tool is adhering to something called, “Batching”. Instead of running through a generic to-do list where tasks are unrelated, try grouping them together and working on the same thing in a dedicated time slot. For example, don’t constantly check emails the entire day: Instead spend one hour in the morning and one in the evening to get them all done. This can also greatly reduce task fatigue 📄 In Conclusion Whether you’re working remotely, independently, or back at the office, it can be difficult to manage your time efficiently day in and day out. By using software integrations, mentally dividing your time, and grouping tasks together, your work day could be well on its way to being shorter or even more enjoyable.  Quotes“You don’t do the laundry every time you have a dirty pair of underwear or a dirty pair of socks, right? [...] You wait until it hits what’s called max capacity, then take that whole load to the laundry room. That same principle is applied to work.” Dick Polipnick “Google Calendar has so many more features than you probably realize. I found out that I am actually only using 25% of its capabilities. I now have everything color coded, and everyday has different activities.” Dick Polipnick “You can click a button and it will create a comment for you, move columns for you, and trigger Hubspot to send an email to your supervisor. It has the possibility to save you hours throughout the work week.” Dick Polipnick referring to Butler About the HostDick Polipnick Serial Entrepreneur, Founder and CEO of Online Growth Systems Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups. The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more. In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest." Website Links MentionedYou May Also LikeIf you own a business, have a position in marketing, or anything in-between, you should probably get familiar with Esports before it’s too late! In this all-encompassing conversation with Rebecca, we cover everything from why you should be looking for influencers to what Discord is. Here are some of the highlights. 🎮 Get In Early Similar to how many other industries and ideas begin, Esports is just starting to catch its stride. If you haven’t already heard, the phenomenon now has more national engagement than the MLB, NBA, NHL, and MLS. With a pace set to outperform the NFL, Esports could be your golden ticket to growth! 👋🏽 Find Your Person Combine influencer marketing with an emphasis on Esports and call it game over. By finding the right influencer for your brand, you can be saving thousands of dollars compared to traditional advertising. Here’s why:
💡 Develop Your “In” The last thing potential audiences want to see is a forced product placement. Before diving in, make sure you can offer your advertisements organically. Although it doesn't have to be gaming related, think about the end user demographic. Different games have vastly different demographics, and proper research should be executed. Once you know where you stand, figure out how you want to go about promoting. As Rebecca mentions, there are several “layers” that present opportunities to work with gamers. You could sponsor an individual gamer, a live event, a livestream, or even a game. The choice is up to you. 📄 In Conclusion Esports is a fascinating and quickly growing industry, pastime, social outlet and more. If done properly, promotion within Esports could land your business at the top, and not by accident!  About the HostRebecca Longwa Founder and President of Happy Warrior With over 20 years of experience in sports marketing and innovation, Rebecca is a master connector and networker. She runs her own esports consultancy agency, is an advisor for three global sports-tech investment firms and an Advisory Board Member for a number of sports-tech /esports startups. She is a go-to for both brands & athletes looking for strategic introductions, ambassador partnerships, post-career advice and personal branding. Website Links MentionedYou May Also LikeWant all of the keys to your success in under an hour? Many aspects of living like an entrepreneur are hard, but so many things in this week's special episode make it easier! Whether you are your own boss or have a million employees, there is something waiting just for you. Here are a few key takeaways you can expect from today’s show with Tyler Olson. What You'll Learn:
💵 The Importance of Cash Flow There is no denying that having cash on hand can make or break your business. At one point, Tyler even faced the brink of bankruptcy! In order to avoid his $150,000 mistake here are a few things he suggests..
📈 Why and When You Should Use Startup Funding Unless you have a significant asset stockpile paired with little debt, you may want to consider raising funds for your venture. Even if you can pull it off, there are still several other options you may want to consider that deploy OPM (other people's money).
♻️ Applying the Entrepreneurial Operating System If you have never heard of EOS, take a quick glance at it here. Tyler thinks outside the box when it comes to spreading his resources to other areas of life.. So why not relationships? In what seems to many people as, “Too related to work”, he suggests using the organized and effective communication periods called “L10” Meetings to everyday relationships. As pointed out in the episode, many famous power couples and leaders of status employ similar tactics in their lives to reach the pinnacle in all areas of life. 📄 In Conclusion Whether it’s starting a business or clarity in a relationship, thinking differently can often lead us to the pinnacle of success. In applying creative cash flow management, funding options, and communication tactics, anyone can achieve their goals. Tyler teaches us all to think uniquely, and look where others won’t in order to live as most people cannot.  📽️ Watch the Full Video on Youtube Did you find this episode useful? Tag us with your thoughts! Instagram @onlinegrowthsystems Twitter @growth_systems Quotes“Every business needs to have a visionary” Tyler Olson "To experience negotiation [after a certain point] is not fun, or even fair, but it’s the world we live in.” Tyler Olson “You hear a lot today how there are all of these, ‘tax loopholes for the rich’. The reality is, these ‘tax loopholes’ are the law, and anyone can use them.” Tyler Olson “EO (Entrepreneurs Organization) Is one of the best investments of time and money I have ever spent, I would recommend it to anyone” Tyler Olson About the GuestTyler Olson Founder and CEO of SHYLD, Serial Entrepreneur Tyler Olson is an award winning serial entrepreneur in several technology fields. Tyler not only brings well-rounded exposure from all sectors of technology including social media, data analytics, IT, cyber security, and the world of web 2.0, but his deep passion for helping others learn and his interactive speaking style ensure audiences of any level leave his presentations with new insights. He frequently speaks for organizations such as IBM, 3M, Target, and others. Website Links MentionedYou May Also LikeRegardless of how much business experience you may have, starting one can be confusing and intimidating. For most people, choosing where to start is tough and we are all guilty of “analysis paralysis”. There’s risk to tolerate, decisions to make, and skills to learn. If you’re looking for a place to start, listen to this awesome Q&A! What You'll Learn:
💵 Invest in Yourself First, Business Second If you have money sitting around, it’s pretty likely to get spent, and not always on good investments. As a general rule of thumb, it’s a good practice to view your finances going back into the business; however, that doesn't mean you can’t pay yourself. Try to live below your means and pay yourself for the essentials within your life, then put the rest back into the business. Bootstrapping isn't easy, but it's the least risky way to begin your business journey. 📈 Consider a Different Sales Cadence Starting a product based company? Try a sales cadence that increases a scarcity mindset in the consumer's eye. It could be Seasonal releases, Monthly drops, or weekly rounds, etc. Limiting supply (even if you don’t have to) will create urgency for the end user and a lot of successful clothing brands use at least one of these strategies. 👥 Utilize the Power of the Public Unless your business is strictly B2B, the end user is probably the public. Consider performing primary research on your audience through polls on social media or even in person! They’re free and can easily be configured for A/B product testing. Don’t be afraid to A/B test your product against competitors too. Additionally, giving away free products (okay, ones that people actually want) is free advertising. Infamous brands like Supreme and other cultural phenomena have long since focused on people first, profit second. Or, sometimes not at all... 📃 In Conclusion We know that starting a business is a risky and expensive decision, but can be totally worth it in the end. So, what can you do to reduce expenditure and risk? Investing in yourself first and the business second will ensure no personal capital goes to waste, while considering a different sales cadence is likely to pull in more revenue. Tie it all together with primary research and free promotion and you should be well on your way to millions!  📽️ Watch the Full Video on Youtube Did you find this episode useful? Tag us with your thoughts! Instagram @onlinegrowthsystems Twitter @growth_systems Quotes“As much time as you can spend practicing, you will get better. The same applies for capital in your business” Dick Polipnick “Whichever way your business is going, money will accelerate it. If your business is growing and you get more capital, it will grow faster. If your business is tanking and you spend more, typically it will fail faster.” Dick Polipnick “You would rather have 50% of a watermelon than 50% of a grape, right? That’s how to think about equity.” Dick Polipnick “You’re not a T-shirt company. I want you to think of yourself in that you’re a design company that makes money by selling your designs on T-shirts. So, get good at designing before you get good at selling T-shirts” Dick Polipnick About the HostDick Polipnick Serial Entrepreneur, Founder and CEO of Online Growth Systems Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups. The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more. In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest." Website Links MentionedYou May Also Like
When it comes to raising money for your company, there is probably a lot on your mind. Although it can be stressful, the good news is that there are plenty of ways to increase your odds! When it comes to securing that precious funding, here are some key things to consider What You'll Learn:
🧑🏽💻 Focus on Leadership At the end of the day, investors are placing their bets on you and your team. Even though the product is important, the team leads the way to the end result. Sebastian says every leadership team should consist of a diverse set of skills and backgrounds. Think the size of your team is important? Not really! As long as it matches the size of your company and the stage it’s in, Sebastian says you’re good to go. Oh and one last thing - There’s no need to bring your entire team to a pitch. If investors are interested, they will reach out to meet everyone involved 📈 Be Ahead of the Curve Sebastian has been in the space since 2011, and it’s fair to say trends have changed since then. He says when he started, Solar was all the rage, but now we’re in the era of AI and Blockchain. History repeats itself and technology is constantly changing, so it’s safe to say that trends will continue to cycle. A lot of investors want to get in early which makes companies in emerging industries more likely to receive funding. If you’re not in one, consider implementing technology or pitching how your product could be correlated with the change in trends! This will give you a leg up on competitors, and even yourself. 💵 Consider Alternative Financing If you have ever seeked an investment, you know how it can feel to give a part of your company away. What if it was possible to raise money without giving anything away? Well, it is - You may already know, but there are a multitude of government programs for startups just like yours. Sebastian highly recommends this, so make sure to do some research. 📃 In Conclusion Want to raise money? The perfect storm might be considered a strong leadership team, an innovative idea that’s ahead of the curve, and tapping into all the financing options available to you! By focusing on these key elements, you will be raising money in no time. Take it from Sebastian, he works at 3M ;) Did you find this episode useful? Tag us with your thoughts @onlinegrowthsystems  📽️ Watch the Full Video on Youtube Quotes“We want to meet founders to understand why they are doing it [what they’re doing], what drives them, and how they see the future of the company” Sebastian Titz “You need to have some diversity in your team from experience, ages, and things like that to make a convincing startup. I think that’s the number one thing we’re looking for” Sebastian Titz “The unit economics need to show a way to profitability. Say I make 10, 20, or 50,000 [in revenue] then I can reach profitability because of the logical story about ‘sometime down the road” Sebastian Titz About the GuestSebastian Titz New Venture Manager, 3M Sebastian has been a key player in 3M’s North American Venture arm since 2011. With a PhD in Science and Technology management and a background in entrepreneurial study, Sebastian offers a unique perspective on technology based startups. Website Links MentionedYou May Also LikePerformance can mean many things, but perhaps the most fitting definition of all is: The extent to which an investment is profitable, especially in relation to other investments. Whether it’s his coaching capabilities, or knowledge of the mind in relation to performing, Dominik is a worthy investment. Ask anyone whose sales have doubled or tripled after working with him through his one on one coaching or live event training. In sharing extensive knowledge, Dominik speaks from experience relating to why the mind is so special when it comes to sales performance and thinking outside the box. What You'll Learn:
🧲 Science study: The Law of Attraction As a fan of meditating, Dominik firmly believes in the importance of being present. He recommends exercise in the morning paired with mindfulness practice afterwards. Why? He swears by the routine as it increases your awareness allowing you to see potential opportunities more clearly. After honing his mental craft, Dominik swears that the energy you reverberate is the energy you receive. Focused on more sales? Try his routine and they will come. 🔎 Recognizing Behavioral Patterns Observing behavioral patterns and making changes for the better is an important part of the performance process according to Dominik. In doing so, many of his clients have reduced their hesitations allowing them to close more sales, more quickly. Here’s what he recommends: Step 1: Get a small notebook and carry it around with you everyday for 7 days Step 2: Every time you notice yourself hesitating to do something you need to/should be doing, write down the image that comes to your mind. Dom says before a thought even materializes, imagery comes first. Step 3: Once you’ve given more thought to what just happened, write down the emotions that accompanied the imagery and what thoughts came after the emotion Step 4: Analyze your results after the week to discover your pattern Step 5: Make necessary adjustments 📈 Increasing Live Event Sales If you’re innovating within yourself, why don’t you replicate it for live events? Dominik says the number one missing component in today’s live events is innovation. Most events are ran the exact same way, every year/quarter etc and have become outdated in the value they pitch to attendees. Dominik believes this has led to less success in selling products at events. His solution to double your event sales? Take a personalized approach! He has seen massive success in one on one training sessions as opposed to the “one size fits all” approach. It’s also a good idea to increase the price and value of your product at the sacrifice of a bit of volume - this will allow you to give more quality results. 📃 In Conclusion Sales start within yourself. Establishing your mental game is just as important as implementing new ideas into your live events! Carry a journal around for a week to find your hesitations, then overcome them. The energy you put into the world is the energy you will receive, so make sure to focus on quality over quantity. Did you find this episode useful? Tag us with your thoughts @onlinegrowthsystems  📽️ Watch the Full Video on Youtube Quotes“Mastery is also an interesting thing because I think we are supposed to study our entire life and become students, so I never really think I’m a master” Dominik Lipinski “One of the things I foresee that has definitely helped me is knowing that I know nothing. The moment we say we think we know, we automatically block the ability to receive the information” Dominik Lipinski “A lot of successful people have gone through some sort of spiritual journey because you have to in order to actually get to some level of accomplishment in your business. Essentially, you’re battling yourself” Dominik Lipinski “When the student is ready, the teacher will appear” Buddha About the GuestDominik Lipinski Speaker, Author, Live mentor Dominik is a high value and performance based entrepreneurial coach. As a self-starting business owner since 2009, Dominik has built and ran several successful personal ventures including his current mastermind sales training course, Grow Your Mastermind. Best known for doubling and tripling sales, his work is well established in the live event community and beyond. Youtube Links MentionedOnline Growth Systems https://www.onlinegrowthsystems.com/contact.html Dominik’s website http://growyourmastermind.com/ Jay Z’s NYT Interview https://www.youtube.com/watch?v=XbuQAbG2AZ0&ab_channel=TheNewYorkTimes The 33% Rule https://www.youtube.com/watch?v=dLbyAQh1Fwg&ab_channel=EvanCarmichael You May Also LikeHow to Grow Your Startup Sales from 0 to 1 Million
https://www.youtube.com/watch?v=UcZCo1-Vsms&t=2429s Why Entrepreneurs Get Less Sleep https://www.youtube.com/watch?v=Ufg6by91o7A&t=194s&ab_channel=DickPolipnick In a world where there seems to be unlimited resources, it can often be easy to get lost in a sea of information. What tactics should you use? Are there tools you should be taking advantage of? In a genuine pursuit to boost sales and the highest degree, Sean Higgins has all of the answers. In this episode, Sean combines the importance of sales basics with cutting edge AI and more. Here are the best takeaways from Sean's experience approach to selling in the startup world. What You'll Learn:
🧠 Back to Basics To reach the next level of success in any pursuit, it’s important to remember a critical 6 letter word, “Basics”. Setting up a foundation allows you to extract more value from what you build on top of the foundation! Think tools, tactics, and more. Sean adheres to the basic principles of sales everyday, and recommends you do the same. First and foremost, Sean recommends some critical thinking. “Before you even begin outreach, you need to have an idea of what your value is and the need it surrounds for your end user”, Sean says. Once your value is clear, make sure it’s clear to others and pitch to those who already believe in the industry or similar products. Oh, and speaking of pitching, it’s okay to not give an immediate answer when an offer or proposition comes your way. This allows you to maintain leverage in any situation! 🛠 Build Your Stack Once you have the basics down, it’s time to utilize some tools - Or what Sean likes to call “a Sales Stack”. Here are some recommendations for every stage of the selling process: Gathering data? UpWork
Organizing prospects? HubSpot and Salesforce
Trying to close a deal? Reply.io
Honorable mention… Seamless.io
🔑 Sean’s Secret Now it’s time for the icing on the cake. It’s what Sean refers to as “Link and Trade”. In essence, any time you provide value to a client, prospect, or otherwise, link it to something that provides value back to you. For example: if a client wants a discount, tell them you will give it to them if they hit a certain amount of referrals by the end of their billing cycle. This will always allow you to maintain an even playing field! 📃 To Conclude Want to smash your sales goals? Follow Sean’s tips and you’ll be there in no time. Follow the basics and use the tools! If you think you’re being taken advantage of, Sean's secret wouldn't hurt either. Did you find this episode useful? Tag us with your thoughts @onlinegrowthsystems  📽️ Watch the Full Video on Youtube Quotes“We did something, we started talking to customers… The customers told us that the things that they valued actually wasn’t the [thing we thought they cared about] backend storage, but much more on the recording” Sean Higgins “If you don't have a scheduled reason for why the customer is delaying, if there’s not something thats happening, if you're just hearing this long pause, usually it means they’re talking to someone else” Sean Higgins “In a market where you don’t think you have any competition or you think you beat the competition in every single way, that is a market that you don’t understand as well as you think you do” Sean Higgins About the GuestSean Higgins Cofounder of ilos videos, CEO of Better You Sean is a serial tech entrepreneur specializing in the sales and distribution of SaaS products. As former 2018 Techstars resident, Sean exercises his passion for Minneapolis startups through community involvement. Sean has also been published in several articles and has won numerous awards for pitches and more. Website Links MentionedOnline Growth Systems https://www.onlinegrowthsystems.com/contact.html
Techstars https://www.techstars.com/ UpWork https://www.upwork.com/ Reply IO https://reply.io/ HubSpot https://www.hubspot.com/ Salesforce https://www.salesforce.com/ Seamless AI https://www.seamless.ai/ Funnel AI https://funnelai.com/ When it comes to buying and selling businesses, there’s a lot to know about. Not only do you have to be knowledgeable in acquisitions, but you also have to know how businesses run, how finances work, and how deals are structured. Although each one of these aspects could be enough material to be a college degree, buying a business is easier than you think. In fact, Ryan Tansom doesn't know why more people aren't doing it! According to Ryan, there are a few important rules to abide by when buying your first, second, or tenth business. 🧠 What You Will Learn
📈 Build Your Knowledge Whether or not you are familiar with financial statements already is beside the point. You need to be knowledgeable in business operations, period. For example, you wouldn't buy a car without knowing how many doors it has, would you? The more knowledge you have about your particular industry (or the industry you’re buying in) and how the acquisition process works, the better. Don’t have the time or otherwise? Build a team. 🔎 Build Your Team A team can be crucial in filling your gaps when buying a business. According to Ryan, you could lose out on hundreds of thousands of potential dollars simply because you didn't know something! But, a team isn’t just a team, it has to be a quality one. Ryan recommends steering clear of filling your team with CPA’s, lawyers, or other professionals that work off of client volume. Buying a business takes a special level of detail, and you need to be sure your team can give it to you. Oh, and one more thing.. Make sure whatever role they fill is what they do day in and day out for a living! 🎯 Build Your Plan Now that you are knowledgeable and have a potential team, you need a plan. There are many routes you can take when acquiring a company, and there are many routes to sell it down the line. Ryan says to make sure that you start with the end goal in mind. Give some thought to things like, “How much do I want this to sell for at what point” By planning ahead, your business is likely to sell for maximum profit down the line. 📃 To Conclude Successfully buying a business in 2020 can be done many ways, but it all comes down to a concrete foundation. In Ryans years of experience, he boils it down to building your knowledge, a team, then a plan. 
Quotes“I figured out that the whole growing and selling, mergers and acquisitions industry is very fragmented and siloed so we created the company that I wish I would have had a couple of years prior to the exit.” Ryan Tansom, 1:31 “There’s an idea that businesses are worth something at some point. Knowing why you’re building this business and knowing how much it should be worth is the number one thing you should know before you even start.” Ryan Tansom 12:43 “Let’s say this $500k company had paid out 3x, (so 1.5M) You would only need $150k, because it’s only a 10% down payment and you can take out an SBA loan, to buy it. Ryan Tansom 32:50 “A lot of sophistication hasn't been put behind these businesses so they’re not worth that much...But there’s a lot of ability to apply that [technology and processes] to them” Ryan Tansom 50:23 About the GuestRyan Tansom President and Co-Founder of Arkona Ryan is an expert in the acquisitions space. In 2014, his family business sold for over 10M and has been teaching business owners how to grow the value of their business with an end in mind ever since. Today, Ryan is a resource through educational courses and Strategic CFO Services. He is the host of the popular podcast, Intentional Growth™ that has 210+ episodes, 310,000+ downloads, frequent keynote speaker and soon to be author. Website
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| Watch the Full Video in YouTube: ✎ If you ever looked at your abandoned checkouts under order in your online store, you will be overwhelmed by how many customers are abandoning their carts. 69.23% are doing that same thing. ✎ Most importantly, I disclosed some secrets about why you should recover abandoned carts. Obviously, I have come up with secret tips for you all. But you all have to check our show notes for special tips to get your sales 2X up! | |
✍🏽 Transcription:
What is abandoned cart recovery and how can it help you build your e-commerce business? In this article, we're going to be diving right into what abandoned cart recovery is? And how it works with different strategies. We might even be providing you a couple of screenshots of real-life examples that we've used for our clients. We're going to talk about all those things in this article.
So, let’s start with abandoned cart recovery and how does it work. In an online store, there is a checkout cart where people add products. Example: In Amazon, you check out hundreds of books and you add five of them into your cart. Suddenly, you need to do something else. And you close the app without buying them. So, what abandoned cart recovery does, it will send you an email that you have a couple of books in your cart, if you want to buy these, you can click from there. It will complete the checkout process. So, on the e-commerce website, there are some software’s which works for abandoned cart recovery.
If you're a bookseller, you will know that customer has five books in abandoned cart recovery. So, it sends an email to the customer within 24 hours, if they haven't purchased the books. Example: Hey, John! we noticed that you forgot to check out these five books (and you can actually provide pictures) they're sitting in your cart right now, click here!". The customer doesn't have to do any more browsing. They have to click add to cart. With this, John will have you know way more chance of actually purchasing those books. Because he's being reminded. He's given a link to actually make it happen fast. And you might even have the best-abandoned cart recovery systems. It will actually do multiple hits. So, in 24 hours after they haven't checked out yet, you’ll send a reminder. But John still hasn't purchased those books, in the email, you can say, " John we noticed that you read our email yesterday. but we noticed that you have five books in the check-out cart. Here is a 10% coupon to incentivize you to actually finish your purchase. So, they'll go to the link and buy the ten books or the five books.
If you have fifty percent margin on your book, Example: you sell a twenty or ten-dollar book and you give 10% off. So it's two bucks that mean you still have eight dollars’ profit per book. And eight dollars’ profit per book is better than zero sales. So, that's a great way to build sales and conversion rates.
Always check out your click rate and it's a great way to keep customers. Because then it will take away the opportunity to form your customers to kind of browse and search your competitors. Sometimes books come with a hardcover in your competition store but if you hit them in 24 hours saying and say, " Hey! your softcover book is in checkout". Then they're more likely to execute instead of going to your competitor. So, that is abandoned cart recovery. And that's how you can integrate with your checkout process and email marketing. You have any questions like that we actually did a video about this topic. We'll put a link in the description below. If you're watching this on YouTube of how your email marketing works and we did another video on how you can build your email list. But this video is strictly about what abandoned cart recovery is and how it can help you build your business.
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Thank you for reading and I will see you in the next article.
- Dick Polipnick & Joyeta Banerjee
Check out our last show notes
So, let’s start with abandoned cart recovery and how does it work. In an online store, there is a checkout cart where people add products. Example: In Amazon, you check out hundreds of books and you add five of them into your cart. Suddenly, you need to do something else. And you close the app without buying them. So, what abandoned cart recovery does, it will send you an email that you have a couple of books in your cart, if you want to buy these, you can click from there. It will complete the checkout process. So, on the e-commerce website, there are some software’s which works for abandoned cart recovery.
If you're a bookseller, you will know that customer has five books in abandoned cart recovery. So, it sends an email to the customer within 24 hours, if they haven't purchased the books. Example: Hey, John! we noticed that you forgot to check out these five books (and you can actually provide pictures) they're sitting in your cart right now, click here!". The customer doesn't have to do any more browsing. They have to click add to cart. With this, John will have you know way more chance of actually purchasing those books. Because he's being reminded. He's given a link to actually make it happen fast. And you might even have the best-abandoned cart recovery systems. It will actually do multiple hits. So, in 24 hours after they haven't checked out yet, you’ll send a reminder. But John still hasn't purchased those books, in the email, you can say, " John we noticed that you read our email yesterday. but we noticed that you have five books in the check-out cart. Here is a 10% coupon to incentivize you to actually finish your purchase. So, they'll go to the link and buy the ten books or the five books.
If you have fifty percent margin on your book, Example: you sell a twenty or ten-dollar book and you give 10% off. So it's two bucks that mean you still have eight dollars’ profit per book. And eight dollars’ profit per book is better than zero sales. So, that's a great way to build sales and conversion rates.
Always check out your click rate and it's a great way to keep customers. Because then it will take away the opportunity to form your customers to kind of browse and search your competitors. Sometimes books come with a hardcover in your competition store but if you hit them in 24 hours saying and say, " Hey! your softcover book is in checkout". Then they're more likely to execute instead of going to your competitor. So, that is abandoned cart recovery. And that's how you can integrate with your checkout process and email marketing. You have any questions like that we actually did a video about this topic. We'll put a link in the description below. If you're watching this on YouTube of how your email marketing works and we did another video on how you can build your email list. But this video is strictly about what abandoned cart recovery is and how it can help you build your business.
-----
Thank you for reading and I will see you in the next article.
- Dick Polipnick & Joyeta Banerjee
Check out our last show notes
Do you want people to find you through a google search? If so then search engine optimization also known as SEO should be at the top of your priority list. You won’t be able to lead anyone towards your business if they can’t find you. Do you know that almost 93% of people have their first Internet experience with a search engine?
Have you ever imagined what happens after someone makes a search?
How much possibility is there to get your content to get noticed? Let me break it down to you. Only if you can make it to the top of showing results 33% chances are there that people will click to see your content.
That means if you can’t make it to the first page of the search results you just missed one-third of a potential traffic. You will be astonished to know that most of the people don’t even bother to see the results showing on the second page.
The reason why other people are ranking higher than you is that they are putting in an effort to improve their SEO ranking. But it’s never too late to get started. There are certain tricks you can use to improve your SEO ranking. Let me present you the top 17 ways to make it to the top of Google ranking.
Have you ever imagined what happens after someone makes a search?
How much possibility is there to get your content to get noticed? Let me break it down to you. Only if you can make it to the top of showing results 33% chances are there that people will click to see your content.
That means if you can’t make it to the first page of the search results you just missed one-third of a potential traffic. You will be astonished to know that most of the people don’t even bother to see the results showing on the second page.
The reason why other people are ranking higher than you is that they are putting in an effort to improve their SEO ranking. But it’s never too late to get started. There are certain tricks you can use to improve your SEO ranking. Let me present you the top 17 ways to make it to the top of Google ranking.
Mobile is one of the smartest inventions of modern science which is quickly spreading its dominance over the whole world. It is not only a device anymore it’s more like a basic thing you need to live in this world. Because a study has shown that nearly 70 percent of digital media time is spent on this device. That means it’s very important to keep an eye on the trends that have been going on mobiles because it can affect any part of this digital world.
Talking about trends, some trends come and go and some become a staple. This article was written keeping the top trends in mind which is being followed in designing mobile in 2018. Let’s review them together!
Talking about trends, some trends come and go and some become a staple. This article was written keeping the top trends in mind which is being followed in designing mobile in 2018. Let’s review them together!
Search engines like Google don’t allow signals from social media to directly affect ranking, but social media gives marketing professionals many ways to put their businesses in front of search engine result pages.
Consider these three ways to impact SEO, or search engine optimization, using social media,
1. Social Sharing drives traffic
Posting links to quality content can gain shares, likes and comments. It encourages users to check official business websites too. The more people click your link the more traffic you will get!
2. Social media profiles to rank
If anyone types the name of the business in a search engine, its social media profiles have the potential to appear beneath the business information. Be sure to have your business listed along with all of its social media accounts.
3. Capturing external links is easier with social media
The authority of the websites doing linking to achieve higher linking. You can use social media platforms to share and promote content. This increases the likelihood of the other website referring and linking back at it.
Use these tips to rank higher in google and other search engines, and don’t forget to watch the video to learn more about SEO.
Consider these three ways to impact SEO, or search engine optimization, using social media,
1. Social Sharing drives traffic
Posting links to quality content can gain shares, likes and comments. It encourages users to check official business websites too. The more people click your link the more traffic you will get!
2. Social media profiles to rank
If anyone types the name of the business in a search engine, its social media profiles have the potential to appear beneath the business information. Be sure to have your business listed along with all of its social media accounts.
3. Capturing external links is easier with social media
The authority of the websites doing linking to achieve higher linking. You can use social media platforms to share and promote content. This increases the likelihood of the other website referring and linking back at it.
Use these tips to rank higher in google and other search engines, and don’t forget to watch the video to learn more about SEO.
Anytime a business operates, they need email. Yes, there's Slack; there's Skype; there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
So, email marketing is a thing now. Gmail ads are growing in revenue. The question is now, is email marketing making value? Yes, it is! Because some people still read emails.
The problem is your email not getting read by people. So, how can you send out emails that get opened by readers? A good place to start is to not include the four reasons people don’t read or open emails.
So, email marketing is a thing now. Gmail ads are growing in revenue. The question is now, is email marketing making value? Yes, it is! Because some people still read emails.
The problem is your email not getting read by people. So, how can you send out emails that get opened by readers? A good place to start is to not include the four reasons people don’t read or open emails.
A good education is the most important thing in the information age. The current education system may not be providing all the valuable information a child needs. Robert T. Kiyosaki wrote this book to fill in the gaps to help your child giving the same inspiring and practical financial knowledge that his Rich Dad gave him. Rich Dad’s Rich Kid will guide you to awaken your child’s love for learning the same methods that Robert’s smart dad used to give him to help Robert stay in school. Robert had really bad grades and often wanted to drop out.
Rich Dad's Rich Kid will open the door of knowledge that you never knew existed, enabling you to pass down the skills. And also understanding your child will who will use these for the rest of his or her life.
Rich Dad's Rich Kid will open the door of knowledge that you never knew existed, enabling you to pass down the skills. And also understanding your child will who will use these for the rest of his or her life.
The one question that has come to every person's mind that what exactly is blockchain or for what purposes it is going to be used. The blockchain is an undeniably genius invention of Satoshi Nakamoto. It was invented in 2008 to serve as the public transaction ledger of the cryptocurrency bitcoin. But since that time it has evolved into something greater.
The blockchain is a continuously growing list of records called blocks. It is a distributed ledger that can efficiently take records of transactions happening between two parties in a verifiable way.
Once recorded the data in any given block cannot be altered without altering the subsequent blocks which will result in the collision of the whole network. The blockchain is a very secure way for the recording of events, medical reports, and the other records management functions
The blockchain is a continuously growing list of records called blocks. It is a distributed ledger that can efficiently take records of transactions happening between two parties in a verifiable way.
Once recorded the data in any given block cannot be altered without altering the subsequent blocks which will result in the collision of the whole network. The blockchain is a very secure way for the recording of events, medical reports, and the other records management functions
Dick Polipnick
Serial Entrepreneur
Host of the Online Growth Systems Show
Speaker, Investor, and Author
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