Do you want people to find you through a google search? If so then search engine optimization also known as SEO should be at the top of your priority list. You won’t be able to lead anyone towards your business if they can’t find you. Do you know that almost 93% of people have their first Internet experience with a search engine?
Have you ever imagined what happens after someone makes a search?
How much possibility is there to get your content to get noticed? Let me break it down to you. Only if you can make it to the top of showing results 33% chances are there that people will click to see your content.
That means if you can’t make it to the first page of the search results you just missed one-third of a potential traffic. You will be astonished to know that most of the people don’t even bother to see the results showing on the second page.
The reason why other people are ranking higher than you is that they are putting in an effort to improve their SEO ranking. But it’s never too late to get started. There are certain tricks you can use to improve your SEO ranking. Let me present you the top 17 ways to make it to the top of Google ranking.
1. Quick page loading:
Page loading speed is important for various reasons. If a person is in a hurry to know something, of course, he won't visit a page which takes a long time loading. He will choose something quick and through. So Google will rank you down if your loading speed is too slow also it will interfere with the engagement of your page visitors. Slow interaction will hurt your ranking.
How will you understand how slow is too slow? Well, a research showed us that if the page takes more than 3 seconds to get downloaded 40% people will abandon that site and what’s more shocking is that 80% people will never return to that website for further help.
1. High-quality content:
If you don’t update your website since the day you built it is one of the reasons for having a poor SEO ranking. To engage more people in your website you need to give them something to come back again and again.
If you are wondering what this something is? Well, it’s nothing like rocket science. Just good high quality relevant recent content in which your audience will find their interest.
Another thing that matters in google ranking is dwelling time. Exactly how much time your audience is spending per visit is what it means. If your viewers find your content interesting, exciting and relatable they are going to come back to you again and again. All you have to do is to serve the tea on hot topics fresh and hot!
Also, Google chrome owns 45% of the internet browser market shares. So if your website is informative and people bookmark your website on google chrome you have a higher possibility of having a good SEO ranking.
3. Image optimization:
Pictures and different type of images supporting the content of your website are really helpful but you have to keep one thing in mind that they are optimized properly.
I am highlighting the file format and size. If you attach a huge image it is going to slow your website loading speed and hurt your SEO ranking.
Resize your images for optimization purpose. You can also manage your images by setting them up keyword wise. As an example, if someone is searching for a particular kind of shoes only show them that not the picture of every kind of shoes that’s available. This way your customers will have a wonderful experience.
4. Use header tags:
Using header tags helps to divide your content into different kinds and it improves the user experience.
They make the content look more appealing and people find it interesting. If your website is just a wall of a bunch of texts or words people are going to get bored. So start using it and have a better SEO ranking. Simple, isn’t it?
5. Start blogging:
Blogging is really great. It helps you to engage your visitors. Most people don’t realize that blogging helps with SEO ranking. If you can engage a large number of potential readers in your blogs, you can have a huge traffic visiting your website on a daily basis.
6. Use trustworthy links:
Obviously, you can increase the credibility of your website by backing up the information you provide to your readers. If you are stating a fact back it up with a trustworthy source. In this way, it will be easy for your content checkers to put their trust in you.
Also, provide them with the latest information. If you provide them with an outbound link from 2009 it is not going to be helpful. Only recent information links will be able to help you have a better SEO ranking. Providing different links are also going to lead them to different pages on your website which helps with the dwelling time.
7. Add multimedia contents:
The content of your website should not be just mere words. Add pictures, videos, audios to improve your SEO ranking. Do you want to know why?
Because 68% of people want to see videos supporting the content. It is easy for them to understand it that way. These features can increase your SEO ranking by increasing the time your user spends on your website. Means as long as they are busy checking your content they are helping you to achieve a better ranking.
8. Make your site easy and approachable:
While writing content on your website keeps your audience in mind. Make it easy for them to understand. Only then it will grab their attention and interest. Don’t speak in a way that is hard for them to understand.
Don’t try to sound like a specialist rather tries to explain things in a simple manner. You should keep the majority of people in your mind and speak in a way that is understandable.
You can take the help of online resources to identify words that are difficult and long and hence eliminate those.
9. Fix broken links:
If you are using links to authorize the information you provided on your website, you have to keep a check that the link is not broken. The possibility is not that much but it still can happen.
Broken links can break your reputation in half. Because it doesn’t look good when you provide your readers with invalid sources. It can also bring your SEO ranking down.
You can use a Dead link checker to search for links that are not working anymore. You can check your entire website or just specific pages. This way you can also get it checked automatically. So whenever a link is not working anymore it will notify you.
In this way, you can inform the website whose link is not working anymore and you can ask them to replace it with links from your website. This way it will drive more traffic to your website and ultimately you will end up with an improved SEO ranking.
10. Optimize site for mobile devices:
The use of mobile phone has overtaken the use of computer and laptops. Over 60% of searches are made from mobile phone devices. So Google recognizes this and ranks site accordingly. Your website needs to be built up in a way that it is easy and efficient for them to use from the mobile phone. If your website is not optimized properly it is going to hinder your user’s user experience and affect your ranking.
11. Format your page:
Take your time when you are designing your website because the outlook of your website plays an important role in attracting attention.
It needs to have a neat, clean and organized look. Consider your fonts, color of texts, designing methods.
Use bullets and such to highlight important points. Make it easy for your readers to check it out. Use a reasonable amount of text and pictures. Don’t make it too messy. Keep it simple, neat and informative. A clean format helps to maintain a healthy SEO ranking.
12. Provide appropriate contact information:
When you are running a business website or page people have many inquiries. So to help them contact you it is very essential to provide the right contact information.
If they can’t contact, it will prove you as untrustworthy. This should never happen as it ruins your business image.
Your contact info should be described in details for people to find you. It should be tagged in a place where it will be easily detected.
The worst case scenario is people reporting your website for the lack of proper information. This can crash your SEO ranking and website both.
13. Encourage people to share your website:
Every business website should be active on social media. As social media is the new marketing media. What is essential to know is if people share the link of your website on social media you can easily improve your SEO ranking as it will lead a decent amount of people to your website.
You can encourage people to do this by arranging giveaways, shootouts and such. This will set a bonding of mutual profit.
You should also link your websites on your social media pages. If someone finds your contents worthy of sharing just one click is all it takes.
14. Use keywords:
Keywords are going to play a major role in your SEO ranking. People search for contents on search engines and they use some particular words to find it. These are called keywords. You need to know this keyword to make sure people find your website through this.
Also using very common keywords as your content taglines is not a very good idea because people are going to end up with a lot of results then and they might not choose your website if it’s not even in the front page. You should use keywords that naturally fits in with your content and a bit unique. You should use a long tail keyword as people are not going to write just a word to find what they are looking for. Use your keywords in content tags and image captions. This will help to grow your SEO ranking.
15. Originality rule:
Your contents should have a taste of originality because people don’t dig the same things again and again. Meaning copying people’s ideas or republishing someone else’s blog is going to give you a bad image. Also, copyright rules are going to be violence.
This can give your site a bad name and lower your SEO ranking. Think of unique ideas to amuse your readers. If you like someone’s idea adapt it and give them credit for it. But give it your own twist of creativity cause that’s when people are going to love it.
16. Be natural:
If you think that you need to insert keywords in every two sentences of your content to give your SEO a boost you are simply wrong. Using tricks are good but sometimes the overwhelming application of it can also lower your SEO and result in the opposite of what you wanted.
What you need to keep in mind that your ‘customer satisfaction” is the number one priority for you. Often people don’t like very professional and boring approach. Be creative and entertain them through your content. Make sure they have a good time whenever they are dwelling on your website.
17. Stick to the basics:
One more thing to keep in mind is Google works in a very fast and convenient way. It is going to show you the most relevant search results. So while creating contents don’t try to be too out of the way.
Forget the graphs and charts and observe consumer behavior. Give people what they want in your own unique way. Let the search engines work their part of the magic.
Let us know in the comment section about your strategies to rank in the Google. Don’t forget to share this informative article with your friends.
Thanks for reading!
- Joyeta Banerjee & Dick Polipnick
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21 Year Old Entrepreneur