If you are a brand, today there is a high possibility of you being in social media in some kind of way or form.
Many brands own an active social media presence. But exactly how many of them exist? What makes them different from other brands that they get so much attention? This questions must have crossed your mind.
Reality is you really can not expect to post some random links and dream to make a huge difference. You need to have strategies and solid plans for your brand to grow in a fast way.
Although some of these brands have a huge budget ideas they use to get attention can be replicated and used by businesses of all sizes. If you are struggling to get followers in your social media pages and really don’t have a clue what to do next. Let’s be honest, we all have been there. That’s why we have collected the tips and tricks you need to know to get a good start.
Now let’s get started.
*Drums playing loudly and people clapping and cheering*
Because Instagram’s brand new video platform is here! IGTV is a place for long duration videos which is available in the native Instagram app and the standalone IGTV app. Here are 3 things you need to know about IGTV also we are going to answer a lot of questions that pop in people’s mind when they encounter with IGTV.
If you are running a successful store and you’ve figured out inventory. You have good amount of traffic and your customers buying your products too. Have you covered all your bases? Not yet!
You could still be experiencing a huge number of lost sales because of shopping cart abandonment.
Today we want to zoom in one of the most effective ways to get customers after they abandon their carts: That’s called Email Recovery Campaign.
What is abandoned cart recovery and how can it help you build your e-commerce business? In this article, we're going to be diving right into what abandoned cart recovery is? And how it works with different strategies. We might even be providing you a couple of screenshots of real-life examples that we've used for our clients. We're going to talk about all those things in this article.
So, let’s start with abandoned cart recovery and how does it work. In an online store, there is a checkout cart where people add products. Example: In Amazon, you check out hundreds of books and you add five of them into your cart. Suddenly, you need to do something else. And you close the app without buying them. So, what abandoned cart recovery does, it will send you an email that you have a couple of books in your cart, if you want to buy these, you can click from there. It will complete the checkout process. So, on the e-commerce website, there are some software’s which works for abandoned cart recovery.
If you're a bookseller, you will know that customer has five books in abandoned cart recovery. So, it sends an email to the customer within 24 hours, if they haven't purchased the books. Example: Hey, John! we noticed that you forgot to check out these five books (and you can actually provide pictures) they're sitting in your cart right now, click here!". The customer doesn't have to do any more browsing. They have to click add to cart. With this, John will have you know way more chance of actually purchasing those books. Because he's being reminded. He's given a link to actually make it happen fast. And you might even have the best-abandoned cart recovery systems. It will actually do multiple hits. So, in 24 hours after they haven't checked out yet, you’ll send a reminder. But John still hasn't purchased those books, in the email, you can say, " John we noticed that you read our email yesterday. but we noticed that you have five books in the check-out cart. Here is a 10% coupon to incentivize you to actually finish your purchase. So, they'll go to the link and buy the ten books or the five books.
If you have fifty percent margin on your book, Example: you sell a twenty or ten-dollar book and you give 10% off. So it's two bucks that mean you still have eight dollars’ profit per book. And eight dollars’ profit per book is better than zero sales. So, that's a great way to build sales and conversion rates.
Always check out your click rate and it's a great way to keep customers. Because then it will take away the opportunity to form your customers to kind of browse and search your competitors. Sometimes books come with a hardcover in your competition store but if you hit them in 24 hours saying and say, " Hey! your softcover book is in checkout". Then they're more likely to execute instead of going to your competitor. So, that is abandoned cart recovery. And that's how you can integrate with your checkout process and email marketing. You have any questions like that we actually did a video about this topic. We'll put a link in the description below. If you're watching this on YouTube of how your email marketing works and we did another video on how you can build your email list. But this video is strictly about what abandoned cart recovery is and how it can help you build your business.
Thank you for reading and I will see you in the next article.
- Dick Polipnick & Joyeta Banerjee
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Do you want people to find you through a google search? If so then search engine optimization also known as SEO should be at the top of your priority list. You won’t be able to lead anyone towards your business if they can’t find you. Do you know that almost 93% of people have their first Internet experience with a search engine?
Have you ever imagined what happens after someone makes a search?
How much possibility is there to get your content to get noticed? Let me break it down to you. Only if you can make it to the top of showing results 33% chances are there that people will click to see your content.
That means if you can’t make it to the first page of the search results you just missed one-third of a potential traffic. You will be astonished to know that most of the people don’t even bother to see the results showing on the second page.
The reason why other people are ranking higher than you is that they are putting in an effort to improve their SEO ranking. But it’s never too late to get started. There are certain tricks you can use to improve your SEO ranking. Let me present you the top 17 ways to make it to the top of Google ranking.
Mobile is one of the smartest inventions of modern science which is quickly spreading its dominance over the whole world. It is not only a device anymore it’s more like a basic thing you need to live in this world. Because a study has shown that nearly 70 percent of digital media time is spent on this device. That means it’s very important to keep an eye on the trends that have been going on mobiles because it can affect any part of this digital world.
Talking about trends, some trends come and go and some become a staple. This article was written keeping the top trends in mind which is being followed in designing mobile in 2018. Let’s review them together!
Search engines like Google don’t allow signals from social media to directly affect ranking, but social media gives marketing professionals many ways to put their businesses in front of search engine result pages.
Consider these three ways to impact SEO, or search engine optimization, using social media,
1. Social Sharing drives traffic
Posting links to quality content can gain shares, likes and comments. It encourages users to check official business websites too. The more people click your link the more traffic you will get!
2. Social media profiles to rank
If anyone types the name of the business in a search engine, its social media profiles have the potential to appear beneath the business information. Be sure to have your business listed along with all of its social media accounts.
3. Capturing external links is easier with social media
The authority of the websites doing linking to achieve higher linking. You can use social media platforms to share and promote content. This increases the likelihood of the other website referring and linking back at it.
Use these tips to rank higher in google and other search engines, and don’t forget to watch the video to learn more about SEO.
Anytime a business operates, they need email. Yes, there's Slack; there's Skype; there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
So, email marketing is a thing now. Gmail ads are growing in revenue. The question is now, is email marketing making value? Yes, it is! Because some people still read emails.
The problem is your email not getting read by people. So, how can you send out emails that get opened by readers? A good place to start is to not include the four reasons people don’t read or open emails.
A good education is the most important thing in the information age. The current education system may not be providing all the valuable information a child needs. Robert T. Kiyosaki wrote this book to fill in the gaps to help your child giving the same inspiring and practical financial knowledge that his Rich Dad gave him. Rich Dad’s Rich Kid will guide you to awaken your child’s love for learning the same methods that Robert’s smart dad used to give him to help Robert stay in school. Robert had really bad grades and often wanted to drop out.
Rich Dad's Rich Kid will open the door of knowledge that you never knew existed, enabling you to pass down the skills. And also understanding your child will who will use these for the rest of his or her life.
The one question that has come to every person's mind that what exactly is blockchain or for what purposes it is going to be used. The blockchain is an undeniably genius invention of Satoshi Nakamoto. It was invented in 2008 to serve as the public transaction ledger of the cryptocurrency bitcoin. But since that time it has evolved into something greater.
The blockchain is a continuously growing list of records called blocks. It is a distributed ledger that can efficiently take records of transactions happening between two parties in a verifiable way.
Once recorded the data in any given block cannot be altered without altering the subsequent blocks which will result in the collision of the whole network. The blockchain is a very secure way for the recording of events, medical reports, and the other records management functions
Being an entrepreneur means you need blaze your own trail. You will get no career guidelines, counselors or maps will guide you from one step to next. You’ll have to make it up as you go. But if there was a set of guidelines, here are our tips to make your journey easier as an entrepreneur.
1. Keep the big vision in sight. - Stay focused
2. Fuel your vision with perseverance - Be motivated
3. Make a plan, but be flexible - Adapt to survive
4. Embrace your expertise - Know yourself
5. Don’t reinvent the wheel - Start new, don’t start over
6. Don’t burn out - Pace yourself
7. Leverage everything - Find a need
8. Keep your sense of humor - Laugh more, stress less
This is a special blog from our Entrepreneur mindset interview with Dominik Lipinski, and you will get insane growing tips to get your business to the top. And if you are in event business than this is your one successful stairway to ge to the top…
21 Year Old Entrepreneur