‘The best marketing doesn’t feel like marketing’
Businesses complete their operation by surrendering their products to the customer/consumer. On a number of occasions, the customer would not take or buy the product until they have been convinced or asked to buy. They won't buy something they don’t know.
This is where marketing comes in. Marketing is a tool in business that helps convince a customer to buy products or services.Through marketing, businesses and firms create value for a customer while building strong customer relationship so as to capture value from them in return.
Marketing can, therefore, be viewed as a tool through which firms and organization can earn a return through a sale of their products. As a tool for business success, marketing evolved over the years. If well utilized and used in a logical and procedural manner, marketing is the bedrock of a business growth.
Marketing uses time and funds; however, we live in a very dynamic world. In the process of marketing, a business can be faced with a block of a tight budget that hinders effective and efficient marketing processes.
In such a case of inadequate marketing funds, businesses and firms can still achieve marketing success by applying certain tactics. Below are techniques businesses can employ to succeed on a tight budget.
✎ In this video, we will discuss how to get started with a video production company starring Jeff Johnson. If you are a creative story-teller, filmmaker or even just starting a video production company- you can learn how to be successful and make money in the video production industry.
Starting your own small business is the number one step to achieving the American dream in our world today. However, there are a lot of people, especially young people, with the business mind, but they lack the skills of starting and launching the business. Are you that person?
When launching a business, expectations are it will grow and become successful. This can take years of hard work and struggle, but by using the right skills and following the right steps you can be on the right track to making your business the next Apple.
For the success of the business, the following steps are essential to be observed.
Across the world, within the most successful and powerful people, exists a 47 year old South African born American-Canadian business mogul and inventor. Mentioning of the word technology and entrepreneurship in a single sentence without the inclusion of Elon Musk is an understatement. Elon Musk has a networth of $21 billion and is among the richest people in the world.
Elon Musk belongs to the group of innovative entrepreneurs with a significant impact on technological trends. He is the CEO of SpaceX Transport Company and Tesla Electric Car Company, founder of Boring company, co-founder of OpenAI and a part of many other companies such as Paypal, Zip2, Solarcity, and not to mention his future plans in Hyperloop superfast train system, Neuralink, and many more. He seems to be everywhere whether it’s space rockets, solar batteries, electric cars, robots, etc.
All these years, Elon Musk has been a creator and entrepreneur. Immediately after college, numerous passions moved Elon to develop and manage projects and companies of his own. Elon is quite an inspiration to many and as a business magnate, a lot of people always look upon him. As many people admire and are inspired by the success of Musk, it’s imperative to note the success of Musk was founded on a number of things which he has unique.
In a modern world of the information revolution, showing up on the front page of any search engine may become a complementary factor between a well-functioning business and a poor-functioning business. Showing up on the front page ensures visibility of the content and website on search engine pages. SEO stands for search engine optimization. Using search engine optimization you get a perfect control of what others do, think, and read on the sites.
Search engine optimization maximizes the visitor numbers to a specific site by ensuring the website appears high on results from the search engine like Google, Bing, Yahoo, etc. It involves directing traffic from free search results on the search engine results pages. Equally, it increases the sale proportionately without the increase in related costs, therefore, permitting the growth of business profits over time.
So can Social Media help Improve SEO?
Yes, social media can play a large part in getting your site to rank high on Search Engines especially for a startup business struggling to get onto their feet. This has been overlooked by many business not realizing how related SEO and Social media are. First you need to understand that there are many factors Google and other search engines use to determine how a site ranks. Social signals such as Facebook likes, post likes, comments, and Twitter followers doesn’t influence your search rankings. However, social shares received on an updated social media status affects your rankings. If an update gets a lot of shares it means that users find it useful and are more likely to click on it and learn more or even visit other pages in your site.
Under normal circumstances, people perceive large business as more established, successful, and having a good reputation, and thus develop a certain kind of trust. People tend to buy products and services more
Being a small business that is still growing with few reviews and small name recognition can be quite a struggle to survive with the high competition from big brands. Therefore, learning the art of creating a big impression in the market can boost your business and also accelerate its growth. Here are a few ways small business owners can create a big impression of their business to fit the marketplace.
1. Have a website/ Update your website
Many small business survive out there with no website, which in today’s world makes them nearly invisible to new customers and miss a lot on growth. The first thing a customer expects in a trustworthy business is the presence of a website. This is one of the first indicator that your business exists and is somewhat legit. You wont get as many customers if you exist without a website. The first thing a potential business customer thinks when you approach them and your startup has no website, is that you are a scam or you are not serious, and all you want is quick buck.
Today website designing has become so cheap that you can afford to have even a simple website to start with. Nowadays there are many tools for building a website that you yourself can build one. However to avoid the hustle, get a website developer or an agency to design a professional website for you. Just make sure the website is modern not looking like the 1900’s design. It should be clean, professional, beautifully designed, and easy to navigate. Then once you have it make sure you are updating it now and then. For example, most of these websites have a blog section where you can add content, articles, videos, and so on which helps you boost SEO, and get noticed out there. A website positions your company as an expert in your industry and assists customers relate with your business easily.
2. Use social media
Social media has become a necessity for every business looking to grow faster and build trust with customers and fans. Through social media you can create awareness and grow your business faster than ever before.
According to a twitter study, 75% of fans following a small business and reads its tweets, reported to feel better about the company. This shows that social media wins you trust and loyalty from customers. It shows you are a serious business, and that you exist. The more you engage with them the more the trust and likelihood of doing business or buying services or goods from you.
Using social media doesn’t necessarily mean you create a profile on all platforms, but just select a few platforms that suits your business. The main ones are Twitter, Facebook, Instagram, Linkedin, Google+, and Pinterest. For example, if your business sells a physical product like food or clothing using Instagram and Pinterest in addition to Twitter and Facebook will be a great fit for your needs. LinkedIn fits professional businesses that offer consulting services. Hiring a social media manager or a marketing agency to post and engage with your customers can help if you are not sure how to do it or are busy on other things. In addition you can use social media to market your products or services. It is significantly cheaper compared to other traditional advertising methods.
Whether you recently started a business and beginning to gain customers or you are already have an established business, learning how to build trust with your customers is key. This asset can even lead to attracting more customers to purchase your products and services. As an entrepreneur you need to learn key skills to keep your customers, and in this article we guide you on what to do to have customers storming your store or website for your products or services.
1. Be Honest and Transparent
Big brands are not there by just coincidence but through years of hard work, building trust, and defining their products. In building trust, honesty and transparency is vital. One mistake business men and women make is focusing on making profits all time at the expense of the customer’s value of the product. Always be honest about your products features, capabilities, and your business services capabilities. Don’t try to convince them to buy a product that doesn’t have features they want just because you want to make a sale.
Tell customers the truth and let the them make a choice whether to choose the product and services or continue with the search for the specific product. Honesty and transparency shows you care about your customers and their needs, and they are more likely to trust your brand. Trust will lead your customers to write positive reviews about your business which in turn attracts more customers. By using this positive cycle in a few years you will be getting bigger and bigger. Lying about your products and services will lead to negative reviews and put off other potential customers willing to do business with you.
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Your business social media presence impacts greatly on your company’s or business’ success. Since social media forms an integral part of your marketing strategy, having a social media manager (or managing company) at your business is a critically important. A social media manager will not only help your company stay updated on social media platforms but also create a funnel that brings leads and sales to your business. Hiring a competent social media manager is key to ensuring your business is successful. For this, you need ask the right questions when conducting interviews or sorting through vendors.
Below we have prepared 9 important questions to ask you social media manager applicants to ensure you select the most competent manager.
1. Which Social Media platform are the best to utilize for my business/ which platforms do you recommend?
2. What social media management tools do you know or have used before?
This is an important question that should not be missed. There are numerous tools around the web available to use for social media management some free, some paid, some for content management, and others for measuring results.Your brand may be using some of this tool already, but you may get a better recommendation when using this question.
A good social media manager should know some of the best tools (both free and paid) based on their usage experience and should recommend some tools giving reasons why they prefer some over others. Some of the tools are in different categories such as for content scheduling, graphics creation, data monitoring, reporting content creation, image sourcing, project management, and editing. Some of the tool they should mention include buffer, hootsuite, nuvi, edgar, post planner, coschedule, Sprout Social, later, tweetdeck, respond, canva, pablo, pexels, Easelly, Infogr.am, Piktochart, Adobe Spark, quickmeme, Giphy, Nuzzel, BuzzSumo, Feedly, Quuu.co, Audiense, Mention, Klout, Klear, Keyhole, Crowdfire, Instagram for Business, Iconosquare, SocialRank, Facebook Insights, LikeAlyzer, Engage by Twitter, #BePresent, Facebook Ads, report garden, IFTTT, Zapier, Wishpond, Typeform, Pocket, Facebook Live, Google URL Builder, Bitly, Click to Tweet, Curalate, Have2HaveIt, Yotpo and Tweepi.
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It's all over the news. The Net Neutrality Laws have been repealed by the Federal Communications Commission. We all know that this poses a threat to open internet and freedom of speech online, but the question that keeps circulating in my mind is... will net neutrality affect bitcoin?
1. Will net Neutrality Affect Your Bitcoin Wallet and Portfolio?
When the FCC repealed the Net Neutrality laws, this granted internet service providers power to pick and choose which websites, apps, news, and even emails you can have access to. Do you like to use Google Search? Too bad! You might have Verizon Wireless as your internet or phone data provider, and Verizon owns large shares of Yahoo which they might only allow their Verizon customers to use.
I for one have invested in Bitcoin, Ethereum, and Litecoin all using my mobile phone via cryptocurrency wallets that I opened on brokerage apps. What if Verizon (my internet provider) gets large sums of money from Wells Fargo Bank (cryptocurrency's competitor, which stands to be put out of business by blockchain technology)? Wells Fargo's website will be put at the top of the list as far as speed and accessibility goes, but Verizon might even block cryptocurrency exchange apps altogether!
The Holiday season is here, the busiest season of the year. Buyers everywhere get into a frenzy shopping mood looking for last minute gifts, electronics, clothing, Christmas decorations and more. This being the busiest time of the year, businesses tend to make more sales at this time. At the same time business are competing to outdo their competitors in terms of offers and services that is why applying the right marketing strategy will get you more sales and help your business stay ahead of your competitors. But before all this, it is important to understand the psychology of buyers especially during the holiday season.
Here is what is in the buyer's mind during the holiday season and how to use this to make your business successful.
1. What gifts to get their loved ones?
December is a holiday month that people focus on offering gifts to loved ones. Shoppers this month are not only doing shopping for themselves but for their family and friends both young and old. Shoppers are always thinking of the best gift ideas and they have to do some online research before deciding on what to get.
As a business, let’s say selling at a store or online you need to put yourself in the buyer's shoes, and this will help guide you on what to do. One thing is making it easier for the buyer to find gifts when searching online, another thing is to make sure you are promoting products that are popular gifts or that are trending for that season, also offering the gifts in age categories will help the shopper select the gift categories for the persons they are buying for. So how do you implement this ideas?
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2017 has been an year full of surprises from snapchats updates making the app more and more interesting and entertaining for users. Well what can we think of their other upcoming updates, hopefully more surprises to come. In our new article we summarize all the updates and new features that snapchat has added this year, 2017. Here we go:
Snapchat Update Dec 13, 2016 - 18.104.22.168 to 22.214.171.124 at Jan. 10, 2017: Group chat: Chat with up to 16 friends!
Snapchat surprised us last year December with a holiday gift when they announced the new update. The new feature ‘Group chat’ allowed users to chat with up to 16 contacts at the same time. The group chat would disappear after 24 hours. This update also included some new creative tools such as scissors tool which enabled users to cut out part of a snap and save it as a sticker for later use. The other tool was the paintbrush tool that allowed users to add filters to snaps in memories. The last tool included in this update was the Shazam feature where a user could Identify a song and artist by holding the camera view as the song was playing. A Shazam card appears displaying details of the song, the artist and the song name. Tapping on the info button actually takes you to a more detailed page with lyrics, link to purchase the song, audio snippet and song video.
Snapchat Update - 10.1 January 31 2017- Snapcodes for websites
This new snapchat update allowed users create a custom snapcode for any website. If a user snaps the image with the custom snapcode they will be prompted to open the website attached to the snapcode inside snapchat.
Snapchat Update 10.2 - February 14 2017- Improved Spectacles Snaps
This update brought about improvement on snaps taken using snap spectacles. The snaps taken appeared high quality and when shared to friends or when added to stories.
Snapchat Update 10.4.0 March 14 2017- Best friend Features
This feature allows users add their best friends to their today screen and tap on them to Chat!
Just like Christmas, All Hallows Eve has something to offer your business if you want to grow your business! You don't have to be an ecommerce store or online subscription service to take advantage of these SPOOKY ideas!
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