Podcasting seems to be the digital gold rush that all creators have been dreaming of! Learn about podcasting from the early stages of launching your first episode to establishing yourself as an industry expert in your field.
This blog post is brought to you by Minnestar, who's known for some of the largest community events in Minnesota where thousands of technologists come together to learn, build, connect and grow.
Each month, Minnestar hosts a virtual AMA (or Ask Me Anything) session on a different topic with subject matter experts from our community. Ask questions, and learn from the best of the best - all via an easy Zoom webinar link.
This month, we are lucky to be joined by panelists Jackie Biederman of StoryPop Media and Twila Dang of Matriarch Media, hosted by Maria Boland Ploessl of Minnestar, and this post produced by Dick Polipnick of Online Growth Systems.
You are leaving money on the table if you’re not actively marketing your business online in proper ways. But there is a problem. Online marketing can be seemed very daunting and complex. This can totally deter the most focused entrepreneurs from implementing an internet marketing strategy.
So, the goal of this article is to dissect internet marketing into its most basic strategist ways. And simplify those strategies for the business owner or market. You may have seen lots of blog about the same topic. Can you guess why we are special from other blogs? Do you know what timeless means?
It’s a strategy that will work in the future too, so you don’t have to waste your time learning about little hacks that will quickly die off.
You will notice there are a couple of overarching strategies, there are various tactics related to that strategy.
If you are a brand, today there is a high possibility of you being in social media in some kind of way or form.
Many brands own an active social media presence. But exactly how many of them exist? What makes them different from other brands that they get so much attention? This questions must have crossed your mind.
Reality is you really can not expect to post some random links and dream to make a huge difference. You need to have strategies and solid plans for your brand to grow in a fast way.
Although some of these brands have a huge budget ideas they use to get attention can be replicated and used by businesses of all sizes. If you are struggling to get followers in your social media pages and really don’t have a clue what to do next. Let’s be honest, we all have been there. That’s why we have collected the tips and tricks you need to know to get a good start.
Now let’s get started.
*Drums playing loudly and people clapping and cheering*
Because Instagram’s brand new video platform is here! IGTV is a place for long duration videos which is available in the native Instagram app and the standalone IGTV app. Here are 3 things you need to know about IGTV also we are going to answer a lot of questions that pop in people’s mind when they encounter with IGTV.
Mobile is one of the smartest inventions of modern science which is quickly spreading its dominance over the whole world. It is not only a device anymore it’s more like a basic thing you need to live in this world. Because a study has shown that nearly 70 percent of digital media time is spent on this device. That means it’s very important to keep an eye on the trends that have been going on mobiles because it can affect any part of this digital world.
Talking about trends, some trends come and go and some become a staple. This article was written keeping the top trends in mind which is being followed in designing mobile in 2018. Let’s review them together!
If you don’t exist on social media do you really have an existence? This question will definitely put some of you in an awe. But, it’s not something to take in a wrong way. People have been using social media platforms to create their own identity and establish their business. Instagram and Snapchat stories are a big part of it. The battle between which platform is better among its users to have been going on for a long time. But none of them are really slacking off. It just depends on personal preferences and which you want to show your audiences. But while doing business through which platform you want to highlight your Ideas and products have to be very precise and well planned. Clients are often in a daze thinking which social media to adapt to their current marketing plan. As experts, we need to think about the fact that whether one of them actually work for our clients. From audience interest to managing the accounts, everything needs to get taken care of. To put it very simply we need to think that which works for them best
Monitoring analytics and reports can make the difference between the success or failure of your online business presence. Kevan lee said in his one of his blog post that how you will let your brand or boss know all the great stuff you’re up to? He mentioned in his article, “Creating a social media report can be key to explaining your progress on social media”.
In an online business, keeping reports are also important to grow. What are your top performing posts? What time of the day get the most engagements? If you’re not keeping analytics and reports, you’ll probably have a hard time answering these questions.
Brands nowadays trying to find more ways to connect with their audiences using social media platforms. But it’s really unpredictable to say how the social media marketing will change over the year with new trends. Each and everyday user scroll through 300 feet of content and in this small window brands need to grab user attention. So, how a brand starts building social media ideas the make the user a valuable reader or a customer towards the brand. Here are our strategies, online growth system believes these strategies will impact your business via social media.
‘The best marketing doesn’t feel like marketing’
Businesses complete their operation by surrendering their products to the customer/consumer. On a number of occasions, the customer would not take or buy the product until they have been convinced or asked to buy. They won't buy something they don’t know.
This is where marketing comes in. Marketing is a tool in business that helps convince a customer to buy products or services.Through marketing, businesses and firms create value for a customer while building strong customer relationship so as to capture value from them in return.
Marketing can, therefore, be viewed as a tool through which firms and organization can earn a return through a sale of their products. As a tool for business success, marketing evolved over the years. If well utilized and used in a logical and procedural manner, marketing is the bedrock of a business growth.
Marketing uses time and funds; however, we live in a very dynamic world. In the process of marketing, a business can be faced with a block of a tight budget that hinders effective and efficient marketing processes.
In such a case of inadequate marketing funds, businesses and firms can still achieve marketing success by applying certain tactics. Below are techniques businesses can employ to succeed on a tight budget.
In a modern world of the information revolution, showing up on the front page of any search engine may become a complementary factor between a well-functioning business and a poor-functioning business. Showing up on the front page ensures visibility of the content and website on search engine pages. SEO stands for search engine optimization. Using search engine optimization you get a perfect control of what others do, think, and read on the sites.
Search engine optimization maximizes the visitor numbers to a specific site by ensuring the website appears high on results from the search engine like Google, Bing, Yahoo, etc. It involves directing traffic from free search results on the search engine results pages. Equally, it increases the sale proportionately without the increase in related costs, therefore, permitting the growth of business profits over time.
So can Social Media help Improve SEO?
Yes, social media can play a large part in getting your site to rank high on Search Engines especially for a startup business struggling to get onto their feet. This has been overlooked by many business not realizing how related SEO and Social media are. First you need to understand that there are many factors Google and other search engines use to determine how a site ranks. Social signals such as Facebook likes, post likes, comments, and Twitter followers doesn’t influence your search rankings. However, social shares received on an updated social media status affects your rankings. If an update gets a lot of shares it means that users find it useful and are more likely to click on it and learn more or even visit other pages in your site.
Your business social media presence impacts greatly on your company’s or business’ success. Since social media forms an integral part of your marketing strategy, having a social media manager (or managing company) at your business is a critically important. A social media manager will not only help your company stay updated on social media platforms but also create a funnel that brings leads and sales to your business. Hiring a competent social media manager is key to ensuring your business is successful. For this, you need ask the right questions when conducting interviews or sorting through vendors.
Below we have prepared 9 important questions to ask you social media manager applicants to ensure you select the most competent manager.
1. Which Social Media platform are the best to utilize for my business/ which platforms do you recommend?
2. What social media management tools do you know or have used before?
This is an important question that should not be missed. There are numerous tools around the web available to use for social media management some free, some paid, some for content management, and others for measuring results.Your brand may be using some of this tool already, but you may get a better recommendation when using this question.
A good social media manager should know some of the best tools (both free and paid) based on their usage experience and should recommend some tools giving reasons why they prefer some over others. Some of the tools are in different categories such as for content scheduling, graphics creation, data monitoring, reporting content creation, image sourcing, project management, and editing. Some of the tool they should mention include buffer, hootsuite, nuvi, edgar, post planner, coschedule, Sprout Social, later, tweetdeck, respond, canva, pablo, pexels, Easelly, Infogr.am, Piktochart, Adobe Spark, quickmeme, Giphy, Nuzzel, BuzzSumo, Feedly, Quuu.co, Audiense, Mention, Klout, Klear, Keyhole, Crowdfire, Instagram for Business, Iconosquare, SocialRank, Facebook Insights, LikeAlyzer, Engage by Twitter, #BePresent, Facebook Ads, report garden, IFTTT, Zapier, Wishpond, Typeform, Pocket, Facebook Live, Google URL Builder, Bitly, Click to Tweet, Curalate, Have2HaveIt, Yotpo and Tweepi.
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It's all over the news. The Net Neutrality Laws have been repealed by the Federal Communications Commission. We all know that this poses a threat to open internet and freedom of speech online, but the question that keeps circulating in my mind is... will net neutrality affect bitcoin?
1. Will net Neutrality Affect Your Bitcoin Wallet and Portfolio?
When the FCC repealed the Net Neutrality laws, this granted internet service providers power to pick and choose which websites, apps, news, and even emails you can have access to. Do you like to use Google Search? Too bad! You might have Verizon Wireless as your internet or phone data provider, and Verizon owns large shares of Yahoo which they might only allow their Verizon customers to use.
I for one have invested in Bitcoin, Ethereum, and Litecoin all using my mobile phone via cryptocurrency wallets that I opened on brokerage apps. What if Verizon (my internet provider) gets large sums of money from Wells Fargo Bank (cryptocurrency's competitor, which stands to be put out of business by blockchain technology)? Wells Fargo's website will be put at the top of the list as far as speed and accessibility goes, but Verizon might even block cryptocurrency exchange apps altogether!
2017 has been an year full of surprises from snapchats updates making the app more and more interesting and entertaining for users. Well what can we think of their other upcoming updates, hopefully more surprises to come. In our new article we summarize all the updates and new features that snapchat has added this year, 2017. Here we go:
Snapchat Update Dec 13, 2016 - 188.8.131.52 to 184.108.40.206 at Jan. 10, 2017: Group chat: Chat with up to 16 friends!
Snapchat surprised us last year December with a holiday gift when they announced the new update. The new feature ‘Group chat’ allowed users to chat with up to 16 contacts at the same time. The group chat would disappear after 24 hours. This update also included some new creative tools such as scissors tool which enabled users to cut out part of a snap and save it as a sticker for later use. The other tool was the paintbrush tool that allowed users to add filters to snaps in memories. The last tool included in this update was the Shazam feature where a user could Identify a song and artist by holding the camera view as the song was playing. A Shazam card appears displaying details of the song, the artist and the song name. Tapping on the info button actually takes you to a more detailed page with lyrics, link to purchase the song, audio snippet and song video.
Snapchat Update - 10.1 January 31 2017- Snapcodes for websites
This new snapchat update allowed users create a custom snapcode for any website. If a user snaps the image with the custom snapcode they will be prompted to open the website attached to the snapcode inside snapchat.
Snapchat Update 10.2 - February 14 2017- Improved Spectacles Snaps
This update brought about improvement on snaps taken using snap spectacles. The snaps taken appeared high quality and when shared to friends or when added to stories.
Snapchat Update 10.4.0 March 14 2017- Best friend Features
This feature allows users add their best friends to their today screen and tap on them to Chat!
You see businesses left and right saying how their Facebook Ad campaign exploded the sales of their products and absolutely skyrocketed their website traffic.
“Damn. I gotta get a piece of that action!”
You’re right! You should get a piece of that action. Businesses that utilize social media for their marketing and reach have seen great results in their efforts and a healthy increase to their bottom line. But how do you get started? What works? Where should you invest your time? Should I do it myself or hire it out?
All good questions. Here, I’ll explain some “Best Practices” that you can use today to help explode your business using social media.
1. Post Consistently
The number one mistake I see businesses make is that they don’t post consistently. Let’s say that you have a great few weeks of posting, you are excited after reading this article, and you actually start to gain some traction! But then you stop. You have too many meetings this week, you’re going on vacation next week. So what do you do?
I recommend the best way to avoid this is to use a few tools. Check out tools like Hootsuite and Buffer. They are automatic schedulers and for most platforms (thanks Instagram…) they can post your photos and videos without you being near a computer.
Customers are frequent users of social media, even if you’re not. If they visit your page after seeing one of your posts and discover that you haven’t made a post for over 2 weeks, they’ll assume that you’re not serious and you’ll miss out on that subscriber, like, or follow.
2. Diversify Your Content
You’re customers are people, not robots. They won’t read all your posts unless you peak their interest. Sooooo how do you do that? Have different kinds of content to appeal to different kinds of people. Don’t put all your eggs in one basket.
Examples: For Twitter, don’t just post stuff your staff is doing that day. Have some quotes, images, videos, different hashtags, and heck- even go Live once in a while!
Some people like to watch videos, some people hate it. Some people are too busy to watch your live stream, for some people that is the only time they actually check out your page!
3. Have a Branded Account
Don’t have a picture of your dog as the profile picture for your business Facebook Page! Use what’s appropriate for the platform. For Instagram, if you’re a restaurant have a pic of your famous dish. For Facebook, have a pic of your logo. Use your own stuff. Don’t post pics of food from Google Images, show off your own talent! Show people a reason to give you their business! After all, whats the point of doing social media if it doesn’t bring you in some sales???
Refine your bio. SOOOO many business make the mistake of not optimizing their bio, and they are losing sales because of it. Without an effective bio, you’re time and money are just as effective spent using radio ads! Yuck!
Here’s a great video for you to learn how to optimize your bio to instantly get more sales.
Bonus: STOP PUSHING PRODUCTS!
When you stop pushing your products or services and start providing VALUE first, you will see your business explode! The whole reason TV is dying is because there are too many commercials and not enough content. Don’t make that same mistake on your social media.
They companies that I have helped grow the fastest agreed to a heavier “Value First” strategy. Depending on your business, that value might be something that makes people laugh, helps people learn how to build their own raised garden, informs people of changes in your industry, etc.
People will naturally want to do business with you if you give them free value first. Take this article as a great example… Many people will leave this article after reading it and start to apply some of the advise I have given them. But a few exceptions will either google my name or click the link leading to my website because they are curious about what I do.
You might not have the time or expertise to do this yourself.
If this sounds like you, I highly recommend working with a marketing agency. The best results come from a combination of you and your expertise of your business and our expertise of how to make the best return on investment for your dollar.
If you’re not sure if working with a team of experts is right for you, perhaps signing up your business for our “Free Business Audit” is more comfortable.
Thank you for reading! I appreciate your time and I hope that you apply what you learned here to help your business EXPLODE!!!
Dick Polipnick, Online Growth Systems
Each and every business has different objectives and each uses different approaches to market themselves. Use of posters, flyers, billboards, television advertisements and newspaper adverts has been the way to create awareness and market products for many years. However, with the birth of the internet, marketing has seen drastic growth and many companies have now gone online to create more awareness and drive more sales to grow their business.
The introduction of social media opened new marketing opportunities for many businesses who found the earlier methods complicated and too costly. Many businesses have found success through use of social media. But why? According to Digital in 2017 Global Overview report, there are 3.77 billion global internet users and out of this 2.80 billion are social media users. With these numbers, you can clearly imagine the number of people who can be reached if you use social media as a method of marketing to drive your sales.
Taking into account that social media is still young, there is plenty of room for growth and improvement in the coming years. Using social media may benefit your business in the following ways.
1. It will help create awareness for your Business.
Did you know that 78% of small business have reported to have found new customers while using social media? The power of social media is impressive. People are using social media to find local businesses selling certain products or services and therefore using social media will help people realize that your business exist and you are likely to get new customers contacting you. Moreover, it is important to keep your social media platforms active by continually engaging with customers and posting updates. It has been found out that 63% of customers who search for businesses on social media are likely to use the active ones as they seem more focused. The most successful businesses hire a social media agency to help keep their brand active and have their customers engaged.
You are a small business owner, and lets face it. How can you compete on google search against huge corporations?
If your reading this I know two things about you:
1. You own or operate a small business
2. You want to learn how to get a competitive advantage against your competitors on the internet
Listed below are the 100 most searched keywords on Google! With this knowledge, and the recommendations below the list, you too can show up as #1 on your customer's searches! :)
Click the "Read More" below