If you are running a successful store and you’ve figured out inventory. You have good amount of traffic and your customers buying your products too. Have you covered all your bases? Not yet!
You could still be experiencing a huge number of lost sales because of shopping cart abandonment.
Today we want to zoom in one of the most effective ways to get customers after they abandon their carts: That’s called Email Recovery Campaign.
What is abandoned cart recovery and how can it help you build your e-commerce business? In this article, we're going to be diving right into what abandoned cart recovery is? And how it works with different strategies. We might even be providing you a couple of screenshots of real-life examples that we've used for our clients. We're going to talk about all those things in this article.
So, let’s start with abandoned cart recovery and how does it work. In an online store, there is a checkout cart where people add products. Example: In Amazon, you check out hundreds of books and you add five of them into your cart. Suddenly, you need to do something else. And you close the app without buying them. So, what abandoned cart recovery does, it will send you an email that you have a couple of books in your cart, if you want to buy these, you can click from there. It will complete the checkout process. So, on the e-commerce website, there are some software’s which works for abandoned cart recovery.
If you're a bookseller, you will know that customer has five books in abandoned cart recovery. So, it sends an email to the customer within 24 hours, if they haven't purchased the books. Example: Hey, John! we noticed that you forgot to check out these five books (and you can actually provide pictures) they're sitting in your cart right now, click here!". The customer doesn't have to do any more browsing. They have to click add to cart. With this, John will have you know way more chance of actually purchasing those books. Because he's being reminded. He's given a link to actually make it happen fast. And you might even have the best-abandoned cart recovery systems. It will actually do multiple hits. So, in 24 hours after they haven't checked out yet, you’ll send a reminder. But John still hasn't purchased those books, in the email, you can say, " John we noticed that you read our email yesterday. but we noticed that you have five books in the check-out cart. Here is a 10% coupon to incentivize you to actually finish your purchase. So, they'll go to the link and buy the ten books or the five books.
If you have fifty percent margin on your book, Example: you sell a twenty or ten-dollar book and you give 10% off. So it's two bucks that mean you still have eight dollars’ profit per book. And eight dollars’ profit per book is better than zero sales. So, that's a great way to build sales and conversion rates.
Always check out your click rate and it's a great way to keep customers. Because then it will take away the opportunity to form your customers to kind of browse and search your competitors. Sometimes books come with a hardcover in your competition store but if you hit them in 24 hours saying and say, " Hey! your softcover book is in checkout". Then they're more likely to execute instead of going to your competitor. So, that is abandoned cart recovery. And that's how you can integrate with your checkout process and email marketing. You have any questions like that we actually did a video about this topic. We'll put a link in the description below. If you're watching this on YouTube of how your email marketing works and we did another video on how you can build your email list. But this video is strictly about what abandoned cart recovery is and how it can help you build your business.
Thank you for reading and I will see you in the next article.
- Dick Polipnick & Joyeta Banerjee
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Search engines like Google don’t allow signals from social media to directly affect ranking, but social media gives marketing professionals many ways to put their businesses in front of search engine result pages.
Consider these three ways to impact SEO, or search engine optimization, using social media,
1. Social Sharing drives traffic
Posting links to quality content can gain shares, likes and comments. It encourages users to check official business websites too. The more people click your link the more traffic you will get!
2. Social media profiles to rank
If anyone types the name of the business in a search engine, its social media profiles have the potential to appear beneath the business information. Be sure to have your business listed along with all of its social media accounts.
3. Capturing external links is easier with social media
The authority of the websites doing linking to achieve higher linking. You can use social media platforms to share and promote content. This increases the likelihood of the other website referring and linking back at it.
Use these tips to rank higher in google and other search engines, and don’t forget to watch the video to learn more about SEO.
A good education is the most important thing in the information age. The current education system may not be providing all the valuable information a child needs. Robert T. Kiyosaki wrote this book to fill in the gaps to help your child giving the same inspiring and practical financial knowledge that his Rich Dad gave him. Rich Dad’s Rich Kid will guide you to awaken your child’s love for learning the same methods that Robert’s smart dad used to give him to help Robert stay in school. Robert had really bad grades and often wanted to drop out.
Rich Dad's Rich Kid will open the door of knowledge that you never knew existed, enabling you to pass down the skills. And also understanding your child will who will use these for the rest of his or her life.
Being an entrepreneur means you need blaze your own trail. You will get no career guidelines, counselors or maps to guide you from one step to the next. You’ll have to make it up as you go. But if there was a set of guidelines, here are our tips to make your journey easier as an entrepreneur.
1. Keep the big vision in sight. - Stay focused
2. Fuel your vision with perseverance - Be motivated
3. Make a plan, but be flexible - Adapt to survive
4. Embrace your expertise - Know yourself
5. Don’t reinvent the wheel - Start new, don’t start over
6. Don’t burn out - Pace yourself
7. Leverage everything - Find a need
8. Keep your sense of humor - Laugh more, stress less
This is a special blog from our Millionaire Mentor series, The Entrepreneur's Mindset (Interview with Dominik Lipinski). Read our highlights from this several hour interview below, or go ahead and find your own golden nuggets by watching the video or listening to the podcast.
As of June 11th, The legal protection against content discrimination on the internet is now more. As far as the FCC is concern, Net neutrality is dead.
This policy fate was closed back in December 2017, when FCC chairman Ajit Pai was restoring Internet Freedom Order. The Internet Freedom Order was approved in a 3-2 vote along the party lines. Ajit’s order, which goes into effect today, rolls back the net neutrality protections. It will take a long time to see the practical effects of the new rules. But obviously, this is a big deal. Its slow process will reshape the internet is very ugly ways.
When was the last time you read a book? If you’re one of those countless people who doesn’t have a habit of reading regularly, you might be missing out a significant number of benefits. There is no reason why a person should read more books.
First let’s talk about two advantages that anyone can derive from reading books,
🤯 Sharpens Your Mind:
For some, reading can be a bit boring, but it benefits mental health in the form of understanding and thinking. It stimulates your brain by concentrating on words and story-line. It also develops communication, language and grammatical skills.
😌 Lowers Your Stress:
Most people know from experiences that reading can help lower stress level. Reading and focusing on written words can relieve your mind from the pressures of the day. In the meantime, it helps you to get some knowledge and information. Once you start reading a book you will start to focus on the message of the book not on your stress. In that time, it lowers your stress level, makes you feel better mentally and physically.
Monitoring analytics and reports can make the difference between the success or failure of your online business presence. Kevan lee said in his one of his blog post that how you will let your brand or boss know all the great stuff you’re up to? He mentioned in his article, “Creating a social media report can be key to explaining your progress on social media”.
In an online business, keeping reports are also important to grow. What are your top performing posts? What time of the day get the most engagements? If you’re not keeping analytics and reports, you’ll probably have a hard time answering these questions.
Entrepreneurs sometimes live in a strange way, and Ray Kroc is one of those people. His revolution in franchising the food automation service and advertising have earned him a place in entrepreneur’s world. He founded McDonald's and opened his franchise when he was 52.
In this Amazing Book, there is the story of this business legend in his own words. You will go through irrepressible enthusiasm in here. This perceptive people-watcher and born storyteller will fascinate and inspire you in this book. This book will make you never forget Ray Kroc for his successful journey of McDonald's.
✎Why You Really Need Artificial Intelligence in Marketing? This year, we have seen many brands use Artificial intelligence to build an instant connection with customers all over the world. Chatbots are solving their issues with customer interaction.
✎ In this video, we will discuss how to get started with a video production company starring Jeff Johnson. If you are a creative story-teller, filmmaker or even just starting a video production company- you can learn how to be successful and make money in the video production industry.