Search engines like Google don’t allow signals from social media to directly affect ranking, but social media gives marketing professionals many ways to put their businesses in front of search engine result pages.
Consider these three ways to impact SEO, or search engine optimization, using social media,
1. Social Sharing drives traffic
Posting links to quality content can gain shares, likes and comments. It encourages users to check official business websites too. The more people click your link the more traffic you will get!
2. Social media profiles to rank
If anyone types the name of the business in a search engine, its social media profiles have the potential to appear beneath the business information. Be sure to have your business listed along with all of its social media accounts.
3. Capturing external links is easier with social media
The authority of the websites doing linking to achieve higher linking. You can use social media platforms to share and promote content. This increases the likelihood of the other website referring and linking back at it.
Use these tips to rank higher in google and other search engines, and don’t forget to watch the video to learn more about SEO.
What is social site SEO? What is on page SEO and off page SEO, and what are the differences between them? Aren't they all the same thing?
We're going to dive right into that question and answer it for you. And we're going to provide you with some real-life examples in this article. So, what is SEO and why does everyone keep calling them different names and subcategories?
Are they the same thing? We're going to answer all those questions. SEO stands for search engine optimization. When someone goes to Google, Bing, Yahoo or uses Alexa to search they are using a search engine. A search engine is a platform that is used to search for terms, resources, products, websites, businesses or places to eat. So, whether you're watching the video on YouTube or Facebook or on our website reading this article, you probably used a search engine to get here. In YouTube's search engine, you can type in the name of a video topic, Example: “What is SEO or on-site SEO”, and our video came up as an answer. How did we rank that in YouTube, Facebook or on a website like Google?
This question leads us to a combination of the three different types of SEO. These three combinations are social site, on-page, and off-page SEO. So, we're going to talk about each one of them individually. But ultimately, they all achieve the same purpose. The goal is to optimize each of those types to get your listings, videos, websites, businesses and social pages ranked above your competitors. Search engines such as Google, Bing, Yahoo or Alexa take social proof like how many people follow or likes your content? What’s your engagement rate? Etc…
So, let's dive into the first one: Social Site SEO
Example: If you know someone in real life who is super popular, they have lots of friend’s and people like to talk to them. They have a good reputation in a social media society. You’re more likely to trust that person because they're renown. Take Brad Pitt as an example. He has a social reputation of being a good actor. So, how people have reputations in social media, websites, businesses profiles, products services?
They all have social reputations on the Internet. A friend can refer you to somebody else that they know as a good social reputation. Same thing Google and Bing. They are going to refer you to someone that they know. Their algorithm knows who has a good social reputation. But you can't ask friends and family to go through Google. Google doesn't have any friends or family. So, it uses instead is social media profile’s all the information together. and says, “Who’s popular? who is known? who's really good at what they do?
Let's search for a talk-show host. Oprah Winfrey has got millions of followers on social media. So, Google is going to recognize that social site SEO or social proof. It will say, “hey you're looking
for a talk-show host? here's Oprah Winfrey…”
So, What SEO people do is, they go into your social profiles and optimize your content in business, profile, videos etc to score better in those rankings.
For YouTube videos: you use tags, descriptions and search engine description writing for a web page.
For Website: writing content, blogs, doing tags in the tag manager, Google descriptions
For social site SEO: it's the description and name of your profile, hashtags to rank higher in google. The hashtag is the big factor for YouTube videos, Instagram, Twitter. That’s how you find content which is relevant to what people are searching.
Example: Somebody searches for a talk-show host and then Oprah's got a bunch of hashtag talk-show hosts in her posts. Her post is more likely to come above and a different talk show host who doesn't have those hashtags not going to make it through.
So, that's social site SEO.
On-page SEO and Off-page SEO: Both refer and drive traffic to your website. On-page, SEO is making changes on your website page. You go to your website and change the description, write blog articles, do keyword research, titles for different pages such as: Contact Us has a certain tag that Google identifies when people are searching for it.
If someone searches for talk-show hosts contact information then contact page should show up first. So, that's called on-page SEO.
Off-page SEO is optimizing your search engine results of your page which is not on your website. With using external sources, for example, a celebrity who has a food blog, they write about you. Let's say Ellen would write a little blog post about Oprah that would be SEO supporting Oprah's page. Because she put links to Oprah's website when she talks about Oprah and her post. So that way Google identifies Ellen DeGeneres's blog post is mentioning Oprah Winfrey. Therefore, it must support Oprah Winfrey's website which is a good website for talk-show hosts and rises her results to the top. That's why influencer marketing is so powerful. Because that really helps the off page SEO portion of it and especially the social site SEO if you're working on with social media influencers.
So, those are the three differences between search engine optimizations with social site, on-page, and off-page. But at the end of the day, they're all giving Google and Bing and search engines a bunch of information. So that, they can collect it and determine who deserves a better search ranking. That way their coolest customers who are searching online can find the best results and hopefully become your customers.
So, thank you for reading it and I will see you in the next article.
- Dick Polipnick & Joyeta Banerjee
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